Adapty Mail turns your Adapty user data into AI-generated email sequences that convert trial users into paid subscribers. It uses the profile data already in your Adapty project to build, send, and attribute campaigns — no separate email platform required.

Why Adapty Mail?

Sending targeted email campaigns requires copy, design, sending infrastructure, and revenue attribution. Each of these is a separate problem to solve.

Adapty Mail handles all of it. Your brand profile is built from your store URL and any other sources you add, and a complete email sequence is generated from it in under 2 minutes — sent from your own domain with personalized checkout links and purchase attribution.

How it works

1. Collect emails: Your app passes user emails and customer_user_id values to Adapty via SDK. Adapty Mail uses this data to identify recipients and attribute revenue to the specific email that drove each purchase.
2. Build a web paywall: The checkout page every email links to.
3. Generate a sequence: AI uses your brand profile to produce 1–15 emails — copy, design, hero images, and personalized checkout links matched to your app’s category and brand voice.
4. Launch a flow: Pick a trigger (never purchased, renewal cancelled, billing issue, subscription expired, or refunded) and a segment, then attach your campaign. Emails start sending automatically, and revenue from email-driven purchases is attributed back to the specific email that drove the conversion.

Requirements

To use Adapty Mail, you need:

• An Adapty account
• Email collection set up in your app — see Collect user emails
• customer_user_id configured in your Adapty SDK
• A domain you control with access to its DNS settings
• A web payment provider (Stripe, Paddle, or PayPal)

Get started

Follow the Get started with Adapty Mail guide to complete setup and launch your first campaign.