The active trials chart in Adapty displays the number of unexpired free trials that are currently active at the end of a given period. Active means subscriptions that have not yet expired; therefore, users still have access to the paid features of the app.

Calculation

The active trials metric counts unexpired free trials at the end of each period. Cancelling auto-renewal doesn’t remove a trial from the count — only expiration does.

For example: 100 active trials yesterday, plus 10 new today, minus 5 that expired today = 105 active trials today.

Available filters and grouping

• ✅ Filter by: Attribution, country, paywall, store, product, and duration.
• ✅ Group by: Renewal status, period, product, country, store, paywall, duration, attribution status, attribution channel, attribution campaign, attribution ad group, attribution ad set, and attribution creative.

Similar metrics

For a side-by-side comparison of these metrics, see the Metric comparison table.

• New trials
• Trial renewal cancelled
• Expired trials