Growth Autopilot is a data-driven paywall optimization tool that uses advanced analytics to generate an actionable growth plan for your app.

• Autopilot analyzes your paywall’s content and design, highlights things that work, and detects opportunities for conversion improvement.
• It pulls country-specific market data for your app category, compares your app to its competitors, and detects pricing mismatches in different markets.
• After the analysis is complete, Autopilot presents an actionable growth plan. Each round is an A/B test to try out a new approach. Based on our estimates, completing the entire test cycle could increase your revenue by up to 80%.

Quickstart

1. Open the A/B tests page and click the Get Growth plan button.

   

2. Select a Placement and Paywall. Confirm that the products displayed are correct. Upload a screenshot and click Confirm & Analyze.

   

3. Adapty analyzes your paywall’s design, content, and revenue metrics. Review the report to find out what’s working and what needs improvement.

   

4. Select up to 5 competitors for an in-depth comparison. Click Generate report.

   

5. Read the market insights report to learn about:

   • Geographic revenue distribution

   • Competitor pricing (country-specific)

   • Conversion funnel benchmarks (country-specific, market average)

   • Revenue distribution by subscription duration (country-specific, market average)

     

6. Open the growth plan and review Adapty’s data-driven suggestions. Each round is an A/B test that targets a single pricing or design change. Add your own hypotheses to expand the plan.

   

7. Run the tests round by round. Create new products, duplicate your paywall with the suggested changes, and launch the A/B test. The winner advances to the next round.

   

8. To keep your growth plan relevant, regularly update the analysis. As market conditions change, suggestions may become outdated.

Select a paywall

1. On the Paywall Diagnostic page, select a Placement and Paywall from the dropdowns. Adapty pre-selects the highest-revenue placement and its top paywall. To analyze a different paywall, change the placement first.

   

2. Upload a screenshot. The Growth Autopilot needs a screenshot to analyze your paywall design and content.

3. Review the paywall’s active products. Product cards on the right display each product’s subscription duration, price, and trial period.

4. Click Confirm & Analyze to proceed. Adapty analyzes your paywall and displays the diagnostic report.

Paywall Diagnostic

After you select a paywall and upload a screenshot, Adapty analyzes your paywall for established design patterns, highlighting both good choices and improvement opportunities.

What’s working well

This section highlights your use of established patterns that maximize conversion. For example: a visible savings badge, a prominent user review section, or clear subscription breakdowns.

What to fix on your paywall

Adapty groups its recommendations into two categories:

• Benchmarked recommendations: Data-driven suggestions based on top-performing apps in your category. Each recommendation includes a benchmark stat (for example, “Used by 72% of top-performing Education apps”) and a description of what to change.
• Visual analysis recommendations: AI-generated suggestions based on your paywall screenshot. These include: copy improvements, layout changes, and more.

Click Get Market Insights to proceed.

Select competitors

The rest of the analysis compares your app’s performance to your competitors. You need to select up to 5 competitors for the comparison.

Adapty will pick 5 automatically, and suggest 5 more. You can manually add apps with an App Store link. For better results, select apps with higher MRR than yours.

Click Generate report to confirm the list, and wait for the analysis to finish.

Market Insights

The Market Insights analysis is a detailed comparison of your app’s pricing and conversion metrics to its competitors and the industry average.

Select a country

The comparisons on this page are country-specific. Use the Country dropdown to select one of your top countries for a detailed analysis.

Revenue distribution by country

This revenue distribution chart shows which countries your revenue comes from, with percentage breakdowns. It highlights your top 5 countries, which are the focus of the rest of the analysis.

Competitor pricing

The competitor pricing table compares the paywall’s subscription prices to those of your competitors in the selected country. It includes separate columns for each subscription duration.

Industry benchmark

Below the competitor analysis, you’ll find a chart that compares your conversion funnel to the industry average for your app category within the selected country.

This data is based on Adapty’s own aggregated metrics across apps in your subcategory and country — it’s not publicly available elsewhere.

Conversion funnel

The chart shows your conversion rates — Views-to-Trial, Trial-to-Paid, and Views-to-Paid — next to the averages for similar apps.

Revenue distribution by duration

This chart shows which subscription durations contribute the most to your revenue, compared to the industry average. If your revenue is heavily skewed towards one duration, it may indicate an opportunity to optimize your pricing strategy.

Your growth plan

The growth plan is the final result of the analysis: a list of actionable improvement recommendations. It consists of new price points, design improvements, and country-specific price adjustments. Open a suggestion to try it out with an A/B test.

Switch between different tabs on the screen to filter suggestions by type:

• Pricing hypotheses explore new price points or trial configurations. Each round is based on a specific recommendation from the paywall diagnostic or market insights report.
• Visual hypotheses are design improvement suggestions. They may involve changes to copy, layout, or other visual elements.
• Geo-pricing hypotheses test country-specific price adjustments. They require extra setup.

You can add your own pricing and visual hypotheses. If you don’t like a hypothesis, you can delete it.

The tests based on these suggestions can run in any order, but only one at a time. Since the audiences of geo-pricing rounds do not overlap, these tests can run in parallel with one another.

View suggestion details

Click a hypothesis entry to learn more about the recommendation. The round card includes the following sections:

• Hypothesis: A data-driven explanation of how your paywall deviates from established patterns for conversion optimization.
• How to test your idea:
  • Changes you need to make to your paywall.
  • Suggested A/B test setup.
• How to interpret your results: The metrics you need to track to determine the success of the test.

Click the Exit button to go back to the growth plan overview.

Geo-pricing rounds

Open the Geo-pricing tab to see the list of geo-pricing round recommendations. Each recommendation targets one country with a single price change and runs as a separate A/B test.

Adapty detects countries that require pricing adjustments and provides data-driven recommendations validated by the Adapty Pricing Index.

How Adapty makes geo-pricing suggestions

• Pricing recommendations are based on App Store data. The resulting A/B test can run on both App Store and Google Play.
• The price change percentage is the same across all subscription durations.
• All prices are rounded to the nearest App Store price tier.
• Prices appear in local currency (for example, EUR or GBP) if Adapty has transaction data for that country. When no local data is available, prices are shown in USD.

How to run a geo-pricing round

1. Create new products for the test

   Each A/B test compares your current product against a test variant with the adjusted price. If your Adapty setup doesn’t already include an appropriate product, the round will display a Create Product button.

   • Create one new product for each subscription duration.
   • Reuse the same product across countries: set the country-specific prices in App Store Connect.
   

2. Create a new segment for the target country

   For each country, create a segment that filters users by Country.

   

3. Create a new paywall for the new products

   Duplicate your current paywall and assign new products to the copy. If your app supports localization, make sure the copy is translated for the target country.

   

4. Launch A/B test

   The round pre-fills a test draft with these settings:

   • Variant A: Your current paywall with the original version of the product
   • Variant B: The duplicated paywall with the modified version of the product at the new country-specific price
   • Segment: The target country
   • Traffic split: 50/50

   Review the draft and click Run A/B test to start the test.

   Geo-pricing tests may take longer to reach statistical significance because of country-level segmentation. Consider running them for at least 4 weeks.

   

Expand the plan

Autopilot allows you to expand your growth plan with new rounds. Click the “Add Hypothesis” button to add a new hypothesis.

Fill the form: add a title, description, and select the type of round (Monetization or Visual).

• Select the metrics you hope to improve from the dropdown menu.
• When adding a monetization round, you need to specify which products the test will involve.

Remove a round

If you don’t like a particular suggestion, you can skip it. To remove a round from your growth plan, open a hypothesis and click the Skip the round button. This action is irreversible. You can later add a new hypothesis manually.

Get new suggestions and update the growth plan

Click the Update button, and re-start the analysis to obtain the latest market data. Adapty will update the recommendations in the growth plan. If you don’t like the new suggestions, you can always restore an earlier version.

Restore an older version of the growth plan

Click the Clock button to view the version history and return to an earlier version of the analysis.

Run the tests

You can run the tests in any order, but you need to run them one at a time. Once a test is over, advance the winning strategy to the next round. The winner of the final round represents the most efficient strategy.

Based on our estimates, completing the entire test cycle could increase your revenue by up to 80%.

To start the first stage:

1. Follow the instructions in the hypothesis view to create new products if necessary.
2. Duplicate your existing paywall to modify it. To generate a new design, you can use the Adapty Paywall Builder’s built-in AI capabilities.
3. Launch an A/B test to compare how the new paywall performs against the current paywall.

When you start a test, the suggestion card will reflect its active status. Click the card to view test details:

Delete your growth plan

To delete your growth plan, open the growth plan overview and click the Trash button. This action is irreversible.

To create a new analysis, start over.