Growth Autopilot analyzes your paywall performance, identifies opportunities for improvement, and builds an actionable growth plan. Each step of the plan is an A/B test you can use to try out a new approach. As the plan progresses, new stages build upon the results of earlier experiments.

1. Select a paywall to analyze and improve. Autopilot auto-selects the live paywall with the most revenue from your largest placement. If your app hasn’t generated much revenue yet, you can manually choose the placement and paywall.

2. View the competition report. Autopilot compares your paywall metrics to top competitors and industry benchmarks. It generates a report with the following data:

   • Competitor pricing with country-level data. A pie chart comparing your pricing, trial policy, and subscription periods to your competitors’ and the market average. Includes breakdowns for your top 5 markets by revenue.
   • Funnel effectiveness benchmarks. Your conversion rates (Views-to-Trial, Trial-to-Paid, Views-to-Paid) compared to the industry average for your app category and country, based on Adapty’s aggregated data across similar apps.
   • Global pricing opportunities: Your next top 5 markets with conversion rates, purchasing power data, and country-specific pricing recommendations.

3. Personalize and run your growth plan. Adapty creates a growth plan with new price points, trial configurations, and paywall design changes. Each hypothesis shows your current metrics compared to competitors and industry averages, so you can see exactly why the test is worth running. You can expand the plan with your own suggestions and reorder the stages to fit your workflow.

Run the analysis

1. Go to A/B tests from the dashboard sidebar and click Adapty autopilot.

   

2. Adapty automatically selects the top-performing placement based on revenue data. If you’d like to analyze a different placement, select one from the Placement dropdown. Then, click Analyze this placement. After that, Adapty will need some time to analyze your app, but don’t leave the page – it won’t take long.

   

3. Review your paywall. Adapty selects the top-performing live paywall for analysis. If you wish to analyze a different paywall, click Change Paywall and pick another option. You can only select a paywall from the placement chosen in the previous step.

   Review the paywall data:

   • Products
   • Conversion metrics
   • Revenue distribution chart by country

   When you’re ready to proceed to the next step, click Go to competitors research.

   

4. Adapty suggests up to ten competitors based on your app’s category and MRR. You can modify the list and manually add apps with an App Store link. We recommend selecting apps with higher MRR than yours.

   Click Generate report to confirm the list of competitors.

   

Your report is now ready. For a detailed look at how Autopilot analyzes your growth strategy and which data sources it uses, check out Growth Autopilot: How it works.

Your report

The report analyzes your pricing strategy from several angles. Each section below explains what the data means and how to act on it.

Paywall overview

The paywall overview shows key metrics for the paywall Autopilot selected for analysis:

• Active products: The subscription products attached to this paywall
• Conversion metrics: How effectively the paywall converts users
• Revenue by country: A chart showing how revenue is distributed across your top markets

Competitor analysis

This section shows how your pricing and subscription structure compare to competitors:

• Pricing chart: A bar chart of your subscription prices vs competitors, with the market average shown as a dashed line. Use the dropdown to switch between weekly, monthly, and annual views.
• Price cards: Your current prices with a percentage showing how far they are above or below the competitor average.
• Comparison of offers: A table listing each competitor’s free trial setup, pricing tiers, and subscription periods side by side with yours.

By default, results are displayed for the US market. To see how competitors price in other markets, use the country dropdown at the top. The dropdown includes your top 5 countries by revenue.

Funnel effectiveness

Below the competitor analysis, you’ll find a chart that compares your conversion funnel to the industry average for your app category.

This data is based on Adapty’s own aggregated metrics across apps in your subcategory and country — it’s not publicly available elsewhere. The chart shows your conversion rates — Views-to-Trial, Trial-to-Paid, and Views-to-Paid — next to the averages for similar apps in your category.

The country dropdown at the top of the page applies here as well, so you can check your funnel performance in different markets.

Global pricing opportunities

This section helps you identify which countries offer the highest revenue potential.

Adapty shows your next top 5 markets (excluding your main country) and provides data-driven pricing recommendations validated by the Adapty Pricing Index.

At the top, you’ll see your Global average baseline — the average percentage of users who convert from install to paid worldwide. Adapty uses this baseline to identify abnormal demand in specific regions.

For each country, Adapty shows:

• Conversion rate: How this country’s install-to-paid rate compares to your global average.
  • A higher rate suggests users convert easily — the price might be too low.
  • A lower rate suggests users hesitate — the price may be a barrier.
• Purchasing power: Categorized as High, Medium, or Low based on the Adapty Pricing Index.
  • High (Index ≥ 0.9): Users typically pay prices equal to or above the US level.
  • Low (Index < 0.6): The market requires significant discounts.

Based on these metrics, you’ll receive one of three recommendations for each country:

• Increase price: High conversion rate suggests room to capture more revenue.
• Decrease price: Lower conversion rate indicates price sensitivity.
• Keep price: Current pricing is well-balanced for this market.

Your growth plan

Adapty presents your growth plan as a series of stages (rounds). Each round is an A/B test to try out a single change, and see what moves your metrics.

There are two kinds of rounds:

• Monetization rounds explore new price points or trial configurations.
• Visual rounds include design suggestions.

Run the test to compare your existing strategy to Adapty’s suggestion. You’ll see how your current metrics compare to competitors and industry averages.

The winning setup advances to the next round. The winner of the final round represents the most efficient strategy. Based on our estimates, completing the entire test cycle could increase your revenue by up to 80%.

Visual rounds

Visual rounds are paywall design recommendations that appear as a separate section in the sidebar, below your growth plan rounds. Unlike monetization rounds — which test pricing and trial structure — visual rounds focus on UI design patterns you can add to your paywall to improve conversion.

Click any suggestion to open its detail view. Each detail view contains:

• Hypothesis: A pre-built paywall design mockup, a description of when this pattern works best, and the key conversion metrics it targets.
• Change: Switch the mockup for a different design pattern.
• How to test your idea:
  1. Duplicate your current paywall and add the new visual elements.
  2. Launch an A/B test with the standard parameters.

Change the order of rounds

Adapty automatically sets up several rounds to get you started. To change their order, click the grid button and drag entries. Click the check mark to save.

Expand the plan

Autopilot allows you to expand your growth plan with new rounds. Click the “Add your own hypothesis” button to add a new hypothesis.

Fill the form: add a title, description, and select the type of round (Monetization or Visual).

• Specify which metrics you hope to improve with this change.
• When adding a monetization round, you need to specify which products the test will involve.

Run the tests

When you determine the order and the contents of your growth plan rounds, you can start the first stage.

1. Create new products right from the report or modify your existing products. Adapty can automatically and instantly push your new products to App Store and Google Play.
2. Duplicate your existing paywall and add products to it. You can also modify your paywall design according to the recommendations or generate a new one using the AI generator in the Adapty Paywall Builder.
3. Launch an A/B test to compare how the new paywall performs against the current paywall.