Growth Autopilot is an AI-powered growth tool for subscription apps. It builds a long-term plan to increase your revenue through A/B tests, informed by market data from over 20 thousand apps tracked by Adapty.

Prerequisites

• App Store Connect access — Growth Autopilot benchmarks against App Store data. Upload your App Store Connect credentials before starting your first analysis.
• At least one priced App Store product on the selected paywall — paywalls configured for Google Play only can’t be analyzed. Add an App Store product in the Products section before starting.
• Paywall placement — flow placements are in beta and can’t be analyzed by Autopilot yet.
• Note: Growth Autopilot works for all apps — but the more financial data Adapty can analyze, the more reliable the recommendations.

How Autopilot Works

1. Autopilot analyzes your paywall’s content and design, highlights things that work, and detects opportunities for conversion improvement.
   • Recommendations compare your design to patterns from top-performing apps in your category.
   • The analysis focuses only on subscription products. Consumable in-app purchases are not included.
2. Across your top markets, Autopilot recommends per-country price adjustments and compares your conversion to similar apps.
   • Conversion benchmarks draw on anonymized data across the 20,000-app Adapty network.
   • Pricing recommendations draw on the Adapty Pricing Index, a country-level benchmark of what subscribers actually pay.
3. After the analysis is complete, Autopilot presents an actionable growth plan for the selected placement. Each hypothesis is an A/B test to try out a new approach. As market conditions change, you can re-run the analysis and expand your plan with new hypotheses. Based on our estimates, running these tests could increase your revenue by up to 80%.

Run the analysis

1. Open the Growth Autopilot page and click the Get Growth plan button.

   

2. Select a Placement and Paywall. Confirm that the products displayed are correct. Upload a screenshot and click Confirm & Analyze.

   

3. Adapty analyzes your paywall’s design, content, and revenue metrics. Review the report to find out what’s working and what needs improvement.

   

4. Select up to 5 competitors for an in-depth comparison. Click Generate report.

   

5. Read the market insights report. It compares your paywall’s performance against competitors and country-specific market benchmarks. You can switch between different countries to change the context of the analysis.

   • Geographic revenue distribution

   • Competitor pricing (country-specific)

   • Conversion funnel benchmarks (country-specific, market average)

   • Revenue distribution by subscription duration (country-specific, market average)

   • Activation ARPU (country-specific, market average)

     

Manage and execute your growth plan

6. Open the growth plan and review Adapty’s data-driven hypotheses. Each is an A/B test that targets a single pricing or design change. Add your own hypotheses to expand the plan.

   

7. Run the tests one by one. Create new products, duplicate your paywall with the suggested changes, and launch the A/B test. The winner setup will participate in the next test.

   

8. To keep your growth plan relevant, regularly update the analysis. Each update pulls in fresh market data and adds new hypotheses on top of your existing plan.