Growth Autopilot is a data-driven paywall optimization tool that uses advanced analytics to generate an actionable growth plan for your app.

• Autopilot analyzes your paywall’s content and design, highlights things that work, and detects opportunities for conversion improvement.
• It pulls country-specific market data for your app category, compares your app to its competitors, and detects pricing mismatches in different markets.
• After the analysis is complete, Autopilot presents an actionable growth plan. Each round is an A/B test to try out a new approach. Based on our estimates, completing the entire test cycle could increase your revenue by up to 80%.

Quickstart

1. Open the A/B tests page and click the Adapty autopilot button. Click Get your Growth Plan to open the paywall selection screen.

   

2. Select a Placement and Paywall. Confirm that the products displayed are correct. Upload a screenshot and click Confirm & Analyze.

   

3. Adapty analyzes your paywall’s design, content, and revenue metrics. Review the report to find out what’s working and what needs improvement.

   

4. Select up to 5 competitors for an in-depth comparison. Click Generate report.

   

5. Read the market insights report to learn about:

   • Geographic revenue distribution

   • Competitor pricing (country-specific)

   • Conversion funnel benchmarks (country-specific, market average)

     

6. Review your growth plan. Each round is an A/B test that targets a single pricing or design change. Reorder rounds or add your own.

   

7. Run the tests round by round. Create new products, duplicate your paywall with the suggested changes, and launch the A/B test. The winner advances to the next round.

   

Select a paywall

1. On the Paywall Diagnostic page, select a Placement and Paywall from the dropdowns. Adapty pre-selects the highest-revenue placement and its top paywall. To analyze a different paywall, change the placement first.

   

2. Upload a screenshot. The Growth Autopilot needs a screenshot to analyze your paywall design and content.

3. Review the paywall’s active products. Product cards on the right display each product’s subscription duration, price, and trial period.

4. Click Confirm & Analyze to proceed. Adapty analyzes your paywall and displays the diagnostic report.

Paywall Diagnostic

After you select a paywall and upload a screenshot, Adapty analyzes your paywall for established design patterns, highlighting both good choices and improvement opportunities.

What’s working well

This section highlights your use of established patterns that maximize conversion. For example: a visible savings badge, a prominent user review section, or clear subscription breakdowns.

What to fix on your paywall

Adapty groups its recommendations into two categories:

• Benchmarked recommendations: Data-driven suggestions based on top-performing apps in your category. Each recommendation includes a benchmark stat (for example, “Used by 72% of top-performing Education apps”) and a description of what to change.
• Visual analysis recommendations: AI-generated suggestions based on your paywall screenshot. These include: copy improvements, layout changes, and more.

Click Get Market Insights to proceed.

Select competitors

The rest of the analysis compares your app’s performance to your competitors. You need to select up to 5 competitors for the comparison.

Adapty will pick 5 automatically, and suggest 5 more. You can manually add apps with an App Store link. For better results, select apps with higher MRR than yours.

Click Generate report to confirm the list, and wait for the analysis to finish.

Market Insights

The Market Insights analysis is a detailed comparison of your app’s pricing and conversion metrics to its competitors and the industry average.

Select a country

The comparisons on this page are country-specific. Use the Country dropdown to select one of your top countries for a detailed analysis.

Revenue distribution by country

This revenue distribution chart shows which countries your revenue comes from, with percentage breakdowns. It highlights your top 5 countries, which are the focus of the rest of the analysis.

Competitor pricing

The competitor pricing table compares the paywall’s subscription prices to those of your competitors in the selected country. It includes separate columns for each subscription duration.

Industry benchmark

Below the competitor analysis, you’ll find a chart that compares your conversion funnel to the industry average for your app category within the selected country.

This data is based on Adapty’s own aggregated metrics across apps in your subcategory and country — it’s not publicly available elsewhere. The chart shows your conversion rates — Views-to-Trial, Trial-to-Paid, and Views-to-Paid — next to the averages for similar apps.

Your growth plan

Adapty presents your growth plan as a series of rounds. Each round proposes a single change to your pricing or paywall design. You can run this change as an A/B test to see if it improves your metrics.

The tests in the growth plan are designed to run in sequence. Once a test is over, advance the winning strategy to the next round. The winner of the final round represents the most efficient strategy.

Based on our estimates, completing the entire test cycle could increase your revenue by up to 80%.

There are three kinds of rounds:

• Monetization rounds explore new price points or trial configurations. Each round is based on a specific recommendation from the paywall diagnostic or market insights report.
• Visual ideas are design improvement suggestions. They may involve changes to copy, layout, or other visual elements.
• Geo-pricing rounds test country-specific price adjustments. They need to be added manually, and require extra setup. Since the audiences of geo-pricing rounds do not overlap, these tests can run in parallel with one another.

If you don’t like a particular suggestion, you can skip it. You can reorder the rounds to fit your workflow, and add new rounds to the plan manually.

View suggestion details

Click the round entry to learn more about the recommendation. The round card includes the following sections:

• Hypothesis: A data-driven explanation of how your paywall deviates from established patterns for conversion optimization.
• How to test your idea:
  • Changes you need to make to your paywall.
  • Suggested A/B test setup.
• How to interpret your results: The metrics you need to track to determine the success of the test.

Geo-pricing rounds

Click the “Geo-pricing rounds” button to see the list of geo-pricing round recommendations. Each recommendation targets one country with a single price change and runs as a separate A/B test.

Adapty shows your next top 5 markets (excluding your main country) and provides data-driven pricing recommendations validated by the Adapty Pricing Index.

For each country, Adapty shows:

• Conversion rate: How this country’s install-to-paid rate compares to your global average.
  • A higher rate suggests users convert easily — the price might be too low.
  • A lower rate suggests users hesitate — the price may be a barrier.
• Pricing Potential: Categorized as High, Medium, or Low based on the Adapty Pricing Index.
  • High (Index ≥ 0.9): Users typically pay prices equal to or above the US level.
  • Low (Index < 0.6): The market requires significant discounts.
• Insight: A recommendation to Increase, Decrease, or Keep prices based on the conversion data and pricing potential.

Click Add as a test round to add the geo-pricing round to your growth plan. Each country can only have one active round. You can add up to 5 geo-pricing rounds and run them at the same time.

How Adapty makes geo-pricing suggestions

• Pricing recommendations are based on App Store data. The resulting A/B test can run on both App Store and Google Play.
• The price change percentage is the same across all subscription durations.
• All prices are rounded to the nearest App Store price tier.
• Prices appear in local currency (for example, EUR or GBP) if Adapty has transaction data for that country. When no local data is available, prices are shown in USD.

How to run a geo-pricing round

1. Create new products for the test

   Each A/B test compares your current product against a test variant with the adjusted price. If your Adapty setup doesn’t already include an appropriate product, the round will display a Create Product button.

   • Create one new product for each subscription duration.
   • Reuse the same product across countries: set the country-specific prices in App Store Connect.

2. Create a new paywall for the new products

   Duplicate your current paywall and assign new products to the copy. If your app supports localization, make sure the copy is translated for the target country.

3. Create segments

   For each country, create a segment that filters users by Country.

4. Launch A/B test

   The round pre-fills a test draft with these settings:

   • Variant A: Your current paywall with the original version of the product
   • Variant B: The duplicated paywall with the modified version of the product at the new country-specific price
   • Segment: The target country
   • Traffic split: 50/50

   Review the draft and click Run A/B test to start the test.

   Geo-pricing tests may take longer to reach statistical significance because of country-level segmentation. Consider running them for at least 4 weeks.

Reorder the rounds

To change the order of rounds in your growth plan, click the grid button and drag entries. Click the check mark to save.

You cannot mix rounds of different types. For example, a visual round cannot be moved to the monetization rounds section.

Expand the plan

Autopilot allows you to expand your growth plan with new rounds. Click the “Add your own hypothesis” button to add a new hypothesis.

Fill the form: add a title, description, and select the type of round (Monetization or Visual).

• Specify which metrics you hope to improve with this change.
• When adding a monetization round, you need to specify which products the test will involve.

Run the tests

Once you determine the order and the contents of your growth plan rounds, you can start the first stage.

1. Create new products right from the report or modify your existing products. Adapty can automatically and instantly push your new products to App Store and Google Play.
2. Duplicate your existing paywall and add products to it. You can also modify your paywall design according to the recommendations or generate a new one with AI in the Adapty Paywall Builder.
3. Launch an A/B test to compare how the new paywall performs against the current paywall.