Tracking links in Adapty Attribution

Your ad’s destination is usually your App Store or Google Play page. That page belongs to the store, not you, so it cannot report clicks to Adapty.

Use a tracking link as the destination instead. Adapty captures the campaign, ad set, and ad before redirecting the user to the store — then matches that click to the install the SDK reports. Your Adapty Attribution analytics show which ads drive revenue.

Adapty generates the links for Meta Ads and TikTok for Business campaigns, and a tracking template for Google Ads campaigns. For every other ad network, create a custom tracking link with the Custom integration in the Dashboard.

Tracking link types

Adapty generates two kinds of tracking link:

• Platform-specific links — a separate link for each store. They can lead users to customized store listings, which match your campaign.
• One Link — a single link for both stores, matched to the user’s platform at click time.

One tracking link page holds the links for every store you configure, so you never set up a second one per store. For greater flexibility, we recommend platform-specific links.

Custom tracking links

To create a custom tracking link:

1. In the Adapty Attribution dashboard, open Integrations and select the Custom card in the Network group.

2. Click Create link.

3. Select your app from the list and click Next.

4. Fill in the link parameters to match the link to a particular campaign and ad.

5. By default, you are creating a One Link. To add platform-specific links instead, deselect the One Link checkbox.

6. Click Create.
7. Open your tracking link page. In the section for your link type, copy the Click link value.

8. Go to your ad platform and use the link as the ad’s destination URL.