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Adjust

Adjust is one of the leading Mobile Measurement Partner (MMP) platforms, that collects and presents data from marketing campaigns. This helps companies track their campaign performance.

Adapty provides a complete set of data that lets you track subscription events from stores in one place. With Adapty, you can easily see how your subscribers are behaving, learn what they like, and use that information to communicate with them in a way that's targeted and effective. Therefore, this integration allows you to track subscription events in Adjust and analyze precisely how much revenue your campaigns generate.

The integration between Adapty and Adjust works in two main ways.

  1. Receiving attribution data from Adjust
    Once you've set up the Adjust integration, Adapty will start receiving attribution data from Adjust. You can easily access and view this data on the user's profile page.
  1. Sending subscription events to Adjust
    Adapty can send all subscription events which are configured in your integration to Adjust. As a result, you'll be able to track these events within the Adjust dashboard. This integration is beneficial for evaluating the effectiveness of your advertising campaigns.

How to set up Adjust integration​

To setup the integration with Adjust go to Integrations > Adjust in the Adapty Dashboard, turn on a toggle from off to on, and fill out fields.

The next step of the integration is to set credentials.

  1. If you have enabled OAuth authorization on the Adjust platform, it is mandatory to provide an OAuth Token during the integration process for your iOS and Android apps.
  2. Next, you need to provide the app tokens for your iOS and Android apps. Open your Adjust dashboard and you'll see your apps.
note

You may have different Adjust applications for iOS and Android, so in Adapty you have two independent sections for that. If you have only one Adjust app, just fill in the same information

You will need to copy App Token and paste it to Adapty.

Another important thing is that Adjust doesn't support events older than 58 days. So, if you have an event that is more than 58 days old, Adapty will send it to Adjust, but the event datetime will be replaced by the current timestamp.

Events and tags​

Adjust works a bit differently from other platforms. You need to manually create events in Adjust dashboard, get event tokens, and copy-paste them to appropriate events in Adapty.

So first step here is to find event tokens for all events that you want Adapty to send. To do that go to All Settings in your Adjust dashboard.

Copy the event token and paste it to Adapty. Below the credentials, there are three groups of events you can send to Adjsut from Adapty. Check the full list of the events offered by Adapty here.

Adapty will send subscription events to Adjust using a server-to-server integration, allowing you to view all subscription events in your Adjust dashboard and link them to your acquisition campaigns.

SDK configuration​

It's very important to send Adjust attribution data from the device to Adapty using Adapty.updateAttribution() SDK method. The example below shows how to do that.

For Adjust version 5.0 or later, use the following:

class AdjustModuleImplementation {

func updateAdjustAdid() {
    Adjust.adid { adid in
        guard let adid else { return }

        Adapty.setIntegrationIdentifier(key: "adjust_device_id", value: adid)
    }
}

func updateAdjustAttribution() {
    Adjust.attribution { attribution in
        guard let attribution = attribution?.dictionary() else { 
            return
        }
        
        Adapty.updateAttribution(attribution, source: "adjust")
    }
}

}