A/B test

You can get an actionable A/B test plan without doing the research. Growth Autopilot audits your paywall, benchmarks your competitors, and generates suggestions from anonymized data across 20,000 subscription apps tracked by Adapty.

Boost your app revenue by running A/B tests in Adapty. Compare different flows, paywalls and onboardings to find what converts best — no code changes needed. For example, you can test:

  • Subscription prices
  • Paywall design, copy, and layout
  • Trial periods and subscription durations
  • Onboarding designs

Prerequisites

Before setting up an A/B test, you must have:

  • Placements: One or more placements where a flow, paywall or onboarding is displayed.
  • For flows: At least two flows.
  • For paywalls: At least two paywalls.
  • For onboardings: At least two onboardings.

If you are not using the Adapty Flow builder or Adapty Paywall builder, send paywall views to Adapty with .logShowFlow() (iOS SDK v4+) / .logShowPaywall(). Without this method, Adapty cannot calculate paywall views in the test, and conversion stats will be inaccurate.

A/B test types

Adapty supports two main A/B test types:

  • Regular: Runs on a single flow/paywall/onboarding placement.
  • Crossplacement: Runs across multiple paywall placements, showing the same variant to a user everywhere. Currently available only for paywalls.

For a full comparison of types, use cases, and priority rules, see A/B test types.

Next steps