The Charts tab shows your app’s revenue, subscriptions, trials, and billing issues over time.

For descriptions and side-by-side comparisons of every chart, see the Metric comparison table. For filtering, grouping, and time-range controls, see Analytics controls.

Paywalls, placements, and onboardings have their own metrics pages: Paywall metrics, Placement metrics, and Onboarding metrics.

Subscription and in-app charts

• Revenue: Total revenue from subscriptions and one-time purchases, minus refunds.
• MRR: Monthly recurring revenue from active subscriptions.
• ARR: Annual recurring revenue from active subscriptions.
• ARPU: Average revenue per user.
• ARPPU: Average revenue per paying user.
• Installs: Number of app installs.
• Active subscriptions: Paid subscriptions that haven’t expired.
• New subscriptions: Subscriptions activated for the first time.
• Subscription renewal cancelled: Subscriptions where auto-renewal was turned off.
• Expired (churned) subscriptions: Subscriptions that ended.
• Non-subscriptions: Count of consumables, non-consumables, and non-renewing subscriptions.

Trial charts

• Active trials: Trials that haven’t expired.
• New trials: Trials activated.
• Trial renewal cancelled: Trials where auto-renewal was turned off.
• Expired (churned) trials: Trials that ended without converting.

Billing and refund charts

• Grace period: Subscriptions that entered the grace period after a failed payment.
• Grace period converted: Grace period subscriptions that successfully renewed.
• Grace period converted revenue: Revenue from grace period recoveries.
• Billing issue: Subscriptions that entered the billing issue state.
• Billing issue converted: Billing issue subscriptions that successfully renewed.
• Billing issue converted revenue: Revenue from billing issue recoveries.
• Refund events: Number of refunded purchases or subscriptions.
• Refund money: Total amount refunded.