Offers in the App Store are special deals, trials, or discounts for auto-renewable subscriptions. These include discounts and bundled offers that help attract new users and increase conversion.

There are four offer types in the App Store, and Adapty supports them all:

• Introductory offers for new users:
  • Free or discounted subscription periods
  • Only new users are eligible (those who have never activated an introductory offer or had a subscription)
  • You don’t need to link them to products in Adapty. Adapty applies offers automatically for eligible users who purchase the product.
• Promotional and win-back offers:
  • Adapty applies these offers automatically at purchase time, but you need to configure offers in your products and paywalls first.
  • Promotional offers include free subscription periods, percentage discounts, and fixed price discounts. Any user can be eligible.
  • Win-back offers include free subscription periods or percentage discounts. Only churned users are eligible.
• Offer codes: For more information, see Redeem offer codes in iOS.

Introductory offers

Adapty automatically applies introductory offers on iOS if the user is eligible.

To enable introductory offers for the products you sell, you only need to create them in App Store Connect:

1. Open your app in App Store Connect and switch to Monetization > Subscriptions.
2. Select a subscription group and navigate to the subscription you need. The subscription must have a duration configured.
3. Click View all Subscription Pricing and switch to the Introductory offers tab. Click Set up introductory offer.

4. Select countries and regions where the introductory offer will be available.

5. Select start and end dates for the introductory offer. If the introductory offer has no specific end date, select No end date. Click Next.

6. Select the introductory offer type. Depending on what you select, you also need to define the offer duration and price. Read more in the Apple documentation.

7. Review your selection and click Confirm.

As you finish this setup, you don’t need to do anything in Adapty. The offer activates for eligible users who purchase the product. Make sure you show a paywall with this product only to users who are eligible for the offer.

Promotional offers

Adapty automatically applies promotional offers if users are eligible. Set up your offers in App Store Connect first, then add them to a product and paywall in Adapty:

1. Open your app in App Store Connect and switch to Monetization > Subscriptions from the left menu.
2. Select a subscription group and navigate to the subscription you need. The subscription must have a duration configured.
3. Click View all Subscription Pricing and switch to the Promotional offers tab. Click Set up promotional offer.

4. Set the promotional offer details. These values can’t be changed after creation and will be reused, so choose them carefully.
   • Promotional offer reference name: The promotional offer name. It won’t be visible to your users.
   • Promotional offer identifier: The promotional offer identification code. You will use it to add the offer to Adapty.

5. Select the promotional offer type. The type determines whether users pay a reduced price or get a free period. For a discount, select Pay as you go or Pay up front. For a free subscription period, select Free. Then set the offer duration and price. Read more in the Apple documentation.

6. If needed, set different prices for different countries and regions and click Next.

7. Review your choice and click Confirm.

8. Add the promotional offer to Adapty.

Win-back offers

Adapty automatically applies win-back offers if users are eligible. Set up your offers in App Store Connect first, then add them to a product and paywall in Adapty:

1. Open your app in App Store Connect and switch to Monetization > Subscriptions from the left menu.
2. Select a subscription group and navigate to the subscription you need. The subscription must have a duration configured.
3. Click View all Subscription Pricing and switch to the Win-back offers tab. Click Create offer.
4. Set the win-back offer details. These values can’t be changed after creation.

• Reference name: The offer name. It won’t be visible to your users.
• Offer identifier: The offer identification code. You will use it to add the offer to Adapty.

5. Configure the offer type, duration, and price. Read more in the Apple documentation.
6. Review your choice and click Confirm.
7. Add the offer to Adapty.

Next steps

After you’ve added offers, continue the setup:

• If you also have Google Play apps, set up Google Play offers.
• If you have promotional or win-back offers, add them to Adapty.
• If you only have introductory offers and no promotional or win-back offers, you’re all set. These sections may still be useful:
  • Working with offers in the Adapty Paywall Builder
  • How Adapty works with offers