iOS 27.2 App Store ads dropped the blue background on our release devices. See what changed, what's confirmed, and how to check your brand keywords this week.
How the bar raiser, the final interview for every role at Adapty, works: why it exists, what we dig for, where most candidates fail and how to prepare. Written by our CEO.
In-app purchases (IAPs) are what users buy inside a mobile app: the four types, how they work, Apple and Google fees in 2026, and how to add them.
Meta treated every trial as equal. Weighting trial values by LTV moved delivery toward older users and tripled their paid subscriptions, with the same spend.
Discounts didn't decide the holiday season for subscription apps. Timing did. Here's what 4.7M first payments show about the January peak.
On October 5, 2026, Apple [turned on App Store Connect creative assets](https://developer.apple.com/news/?id=ljpl7kyn): a product page header, an App Store…
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iOS 27.2 App Store ads lost the blue background
How to pass the bar raiser interview at Adapty
What are in-app purchases? Types, fees, and meaning (2026)
Same budget, higher-LTV users: Signal engineering on Meta Ads
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Your paywall test says variant B won. Check these eight mistakes first: wrong metric, short windows, blended geos, and edits mid-test.
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Apple Ads creative is the image or video an advertiser uploads directly for Today tab and search results ads, replacing the screenshots Apple assembles.…
How the Adapty case interview works: what happens in the session, what we look for, where most candidates fail, and how to prepare for it. Written by our CEO.
Apple is testing App Store ads without the blue background in iOS 27.2 beta — the same design it dropped in January. Here's what to track before it ships.
A segment-by-segment black Friday playbook for subscription apps. For new, freemium, churned, and current users, with offers and paywall examples
Data from 78,000+ paywalls: which A/B tests win, why redesigns lose, and five paywall tests most subscription apps rarely run, with setups and live examples.
iOS 27.2 App Store ads dropped the blue background on our release devices. See what changed, what's confirmed, and how to check your brand keywords this week.
Meta treated every trial as equal. Weighting trial values by LTV moved delivery toward older users and tripled their paid subscriptions, with the same spend.
On October 5, 2026, Apple [turned on App Store Connect creative assets](https://developer.apple.com/news/?id=ljpl7kyn): a product page header, an App Store…
Your paywall test says variant B won. Check these eight mistakes first: wrong metric, short windows, blended geos, and edits mid-test.
Your iPhone app will run on iPhone Duo unchanged, but it won't fill either display until you rebuild. Two layout branches cover the device, and most of the fix works on Xcode 27 today.
Describe the paywall you want and your AI agent builds it in Adapty Flow & paywall builder. That simple.
Claude Code vibe codes your paywall, but then you try to change the price. This is why fast to build isn't fast to ship.
Discounts didn't decide the holiday season for subscription apps. Timing did. Here's what 4.7M first payments show about the January peak.
Apple shipped a new Apple Ads Platform API: Search Popularity, Keyword Suggestions, Change History and ads on Apple Maps. What changed, what breaks, and when the old API dies.
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
How the bar raiser, the final interview for every role at Adapty, works: why it exists, what we dig for, where most candidates fail and how to prepare. Written by our CEO.
In-app purchases (IAPs) are what users buy inside a mobile app: the four types, how they work, Apple and Google fees in 2026, and how to add them.
How the Adapty case interview works: what happens in the session, what we look for, where most candidates fail, and how to prepare for it. Written by our CEO.
What Apple's Retention Messaging API puts on the Confirm Cancellation screen: message types, per-locale defaults, review rules, and the server Apple calls.
