Short answer: September, not November or December, is the most expensive month to run a seasonal Apple Ads campaign, in keyword-level Search Results data…
Glam AI ran 23 paywall tests in July and shipped nine. Inside the decoy plan that lifted yearly conversion, the winner that died one screen over, and the price cut that sold nothing.
Describe the paywall you want and your AI agent builds it in Adapty Flow & paywall builder. That simple.
Claude Code vibe codes your paywall, but then you try to change the price. This is why fast to build isn't fast to ship.
Your open rate sits at 3% and your ESP dashboard shows nothing wrong. Four checks decide whether an email ever reaches an inbox, before anyone reads a word.
Apple shipped a new Apple Ads Platform API: Search Popularity, Keyword Suggestions, Change History and ads on Apple Maps. What changed, what breaks, and when the old API dies.
The subscription growth newsletter
Seasonal Apple Ads campaign: September, not Black Friday
What 23 paywall tests in one month look like from the inside
How to build flows and paywalls with your own AI coding agent
Yes, Claude can vibe code your paywall. Then what?
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Most apps send every install to the same onboarding and the same paywall, no matter the intentBut matching the flow to the ad source (TikTok, Apple ,Meta) showed a significant uplift. Here's how you can do it in the Flow & paywall builder.
App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout.
Most App Store screenshots best practices are not practices. They are hypotheses that held up on someone else's app. Only two things are fixed: what Apple…
Apple's Retention Messaging API is in beta and gated per app. Here's what you can put on the cancellation screen, which message fits each plan, and how to get in Apple's approval queue.
A complete step-by-step guide on how to implement in-app subscriptions in a Google Play app, how to configure Android iap and add them to the project.
Monetize an app with credits: how grants and spending work, why credits need a backend, Apple's expiry rules, and what breaks after you launch.
Discover the best Apple Search Ads practices for 2026. This step-by-step guide covers placements, targeting, bidding, creatives, and optimization tips to boost your app's growth.
Short answer: September, not November or December, is the most expensive month to run a seasonal Apple Ads campaign, in keyword-level Search Results data…
Glam AI ran 23 paywall tests in July and shipped nine. Inside the decoy plan that lifted yearly conversion, the winner that died one screen over, and the price cut that sold nothing.
App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout.
Describe the paywall you want and your AI agent builds it in Adapty Flow & paywall builder. That simple.
Claude Code vibe codes your paywall, but then you try to change the price. This is why fast to build isn't fast to ship.
Your open rate sits at 3% and your ESP dashboard shows nothing wrong. Four checks decide whether an email ever reaches an inbox, before anyone reads a word.
Most apps send every install to the same onboarding and the same paywall, no matter the intentBut matching the flow to the ad source (TikTok, Apple ,Meta) showed a significant uplift. Here's how you can do it in the Flow & paywall builder.
Apple shipped a new Apple Ads Platform API: Search Popularity, Keyword Suggestions, Change History and ads on Apple Maps. What changed, what breaks, and when the old API dies.
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it.
Apple's Retention Messaging API is in beta and gated per app. Here's what you can put on the cancellation screen, which message fits each plan, and how to get in Apple's approval queue.
Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan.
Paywall Builder covers one screen. The Flow & Paywall Builder covers the whole path from first open to first payment. Here is what changes and how to move.
Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow.
