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App Store creative assets: what's new in iOS 27
App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout.
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App Store screenshots best practices that survive a test
Most App Store screenshots best practices are not practices. They are hypotheses that held up on someone else's app. Only two things are fixed: what Apple…
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Adapty updates8 min read
Apple's Retention Messaging API: the cancellation screen you can now write on
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Android in-app purchases: Google Play Billing tutorial 2026
A complete step-by-step guide on how to implement in-app subscriptions in a Google Play app, how to configure Android iap and add them to the project.
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How to monetize an app with virtual currencies
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How to create a paywall with Adapty?
How to create a paywall in Adapty with no code, ship it without an app release, and make the structural calls that decide what it earns.
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App Store creative assets: what's new in iOS 27
App Store screenshots best practices that survive a test
Apple's Retention Messaging API: the cancellation screen you can now write on
Android in-app purchases: Google Play Billing tutorial 2026
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Grow your app10 min read
Should you hire creators or run ads for your subscription app?
Paid ads still run app growth, but creator content is becoming your best ad. How the two channels sync, backed by data from 1,800+ apps.
Dalibor Vasic
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App Store keyword research for Apple Ads
App Store keyword research shows where competitors appear by keyword, but not bids or budgets. Learn the practical workflow and where the data limits stop.
Mykola Martynovets
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Apple Ads keyword automation: when to automate
Apple Ads keyword automation: protect spend, move search terms, and make small bid changes with clear limits—while keeping strategy and relevance manual.
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App Store custom product pages: how to use them in 2026
Custom product pages stopped being an ad tool when Apple opened them to organic search. What changed, and the keyword rule that decides whether they work.
Victoria Kharlan
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Industry insights8 min read
Apple Ads Is Coming for Your Organic Traffic
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
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Grow your app13 min read
App Store screenshot sizes and requirements in 2026
Discover the latest guidelines for App Store screenshot sizes, dimensions and requirements for 2026. Ensure your app stands out with optimized visuals that meet the current standards for Apple's App Store. Learn essential tips and best practices for creating compelling screenshots that capture your iOS app's essence and attract more downloads.
Laiba Tariq
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Grow your app7 min read
App Store creative assets: what's new in iOS 27
App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout.
Mykola Martynovets
ReadGrow your app6 min read
App Store screenshots best practices that survive a test
Most App Store screenshots best practices are not practices. They are hypotheses that held up on someone else's app. Only two things are fixed: what Apple…
Mykola Martynovets
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How to create a paywall with Adapty?
How to create a paywall in Adapty with no code, ship it without an app release, and make the structural calls that decide what it earns.
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ReadGrow your app10 min read
Should you hire creators or run ads for your subscription app?
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How to personalize app onboarding by ad source?
Most apps send every install to the same onboarding and the same paywall, no matter the intentBut matching the flow to the ad source (TikTok, Apple ,Meta) showed a significant uplift. Here's how you can do it in the Flow & paywall builder.
Dalibor Vasic
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Android in-app purchases: Google Play Billing tutorial 2026
A complete step-by-step guide on how to implement in-app subscriptions in a Google Play app, how to configure Android iap and add them to the project.
Vlad Guriev
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How to monetize an app with virtual currencies
Monetize an app with credits: how grants and spending work, why credits need a backend, Apple's expiry rules, and what breaks after you launch.
Victoria Kharlan
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Native paywall rendering: How it works and why we chose it
A developer's framework for choosing between native and WebView paywall rendering: latency, accessibility, platform fidelity, and what each trade-off actually costs.
Victoria Kharlan
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Apple Ads Is Coming for Your Organic Traffic
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
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Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
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How to lower Apple Ads CPA: diagnostic guide for 2026
Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it.
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Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories.
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Adapty updates8 min read
Apple's Retention Messaging API: the cancellation screen you can now write on
Apple's Retention Messaging API is in beta and gated per app. Here's what you can put on the cancellation screen, which message fits each plan, and how to get in Apple's approval queue.
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Adapty updates2 min read
Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue
Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan.
Victoria Kharlan
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Paywall Builder vs Flow & Paywall Builder: onboarding and paywalls in one editor
Paywall Builder covers one screen. The Flow & Paywall Builder covers the whole path from first open to first payment. Here is what changes and how to move.
Victoria Kharlan
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Adapty updates7 min read
Flow & Paywall Builder: onboarding and paywalls, no code
Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow.
Victoria Kharlan
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