Industry insights14 min read
State of holidays for subscription apps 2026 report
Discounts didn't decide the holiday season for subscription apps. Timing did. Here's what 4.7M first payments show about the January peak.
Dalibor Vasic
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Check what Apple Ads pays back
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Adapty updates18 min read
How to master a case interview at Adapty
How the Adapty case interview works: what happens in the session, what we look for, where most candidates fail, and how to prepare for it. Written by our CEO.
Vitaly Davydov
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Grow your app8 min read
Apple is testing App Store ads that look organic. Again.
Apple is testing App Store ads without the blue background in iOS 27.2 beta — the same design it dropped in January. Here's what to track before it ships.
Mykola Martynovets
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Grow your app10 min read
Black Friday for subscription apps: a segment-by-segment playbook
A segment-by-segment black Friday playbook for subscription apps. For new, freemium, churned, and current users, with offers and paywall examples
Victoria Kharlan
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Grow your app6 min read
How Meta pLTV works for subscription apps
Meta can now optimize campaigns around predicted lifetime value. Here is how pLTV works, why it matters for subscription apps, and how Adapty Attribution automatically predicts and sends future subscriber value to Meta.
Murat Menzilci
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Build & Integrate13 min read
How to adapt your iOS app to iPhone Duo
Your iPhone app will run on iPhone Duo unchanged, but it won't fill either display until you rebuild. Two layout branches cover the device, and most of the fix works on Xcode 27 today.
Yurii Kleimenov
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Apple is testing App Store ads that look organic. Again.
Black Friday for subscription apps: a segment-by-segment playbook
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Adapty updates8 min read
Apple's Retention Messaging API: the cancellation screen you can now write on
What Apple's Retention Messaging API puts on the Confirm Cancellation screen: message types, per-locale defaults, review rules, and the server Apple calls.
Dalibor Vasic
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Grow your app15 min read
How Subscription Apps Scale Meta Ads Beyond $100K
Learn what it takes to scale Meta Ads for subscription apps, from stronger unit economics and faster creative testing to better optimization signals and more accurate attribution.
Samet Durgun
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Build & Integrate11 min read
How to build flows and paywalls with your own AI coding agent
Describe the paywall you want and your AI agent builds it in Adapty Flow & paywall builder. That simple.
Dalibor Vasic
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Build & Integrate9 min read
Yes, Claude can vibe code your paywall. Then what?
Claude Code vibe codes your paywall, but then you try to change the price. This is why fast to build isn't fast to ship.
Dalibor Vasic
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Grow your app9 min read
Apple Search Ads guide for 2026: Best practices from beginner to expert
Discover the best Apple Search Ads practices for 2026. This step-by-step guide covers placements, targeting, bidding, creatives, and optimization tips to boost your app's growth.
Victoria Kharlan
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Grow your app7 min read
Seasonal Apple Ads campaign: September, not Black Friday
Short answer: September, not November or December, is the most expensive month to run a seasonal Apple Ads campaign, in keyword-level Search Results data…
Mykola Martynovets
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Grow your app7 min read
Apple Ads creative: the paywall step teams skip
Apple Ads creative is the image or video an advertiser uploads directly for Today tab and search results ads, replacing the screenshots Apple assembles.…
Mykola Martynovets
ReadGrow your app8 min read
Apple is testing App Store ads that look organic. Again.
Apple is testing App Store ads without the blue background in iOS 27.2 beta — the same design it dropped in January. Here's what to track before it ships.
Mykola Martynovets
ReadGrow your app10 min read
Black Friday for subscription apps: a segment-by-segment playbook
A segment-by-segment black Friday playbook for subscription apps. For new, freemium, churned, and current users, with offers and paywall examples
Victoria Kharlan
ReadGrow your app6 min read
How Meta pLTV works for subscription apps
Meta can now optimize campaigns around predicted lifetime value. Here is how pLTV works, why it matters for subscription apps, and how Adapty Attribution automatically predicts and sends future subscriber value to Meta.
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More in Build & IntegrateBuild & Integrate13 min read
How to adapt your iOS app to iPhone Duo
Your iPhone app will run on iPhone Duo unchanged, but it won't fill either display until you rebuild. Two layout branches cover the device, and most of the fix works on Xcode 27 today.
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How to build flows and paywalls with your own AI coding agent
Describe the paywall you want and your AI agent builds it in Adapty Flow & paywall builder. That simple.
Dalibor Vasic
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Yes, Claude can vibe code your paywall. Then what?
Claude Code vibe codes your paywall, but then you try to change the price. This is why fast to build isn't fast to ship.
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Build & Integrate13 min read
Email deliverability infrastructure for subscription apps
Your open rate sits at 3% and your ESP dashboard shows nothing wrong. Four checks decide whether an email ever reaches an inbox, before anyone reads a word.
Dauirzhan Agaidarov
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More in Industry insightsIndustry insights14 min read
State of holidays for subscription apps 2026 report
Discounts didn't decide the holiday season for subscription apps. Timing did. Here's what 4.7M first payments show about the January peak.
Dalibor Vasic
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Industry insights3 min read
Apple released the Apple Ads Platform API. What does it mean?
Apple shipped a new Apple Ads Platform API: Search Popularity, Keyword Suggestions, Change History and ads on Apple Maps. What changed, what breaks, and when the old API dies.
Roman Kuntsevich
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Industry insights8 min read
Apple Ads Is Coming for Your Organic Traffic
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
Mykola Martynovets
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Industry insights7 min read
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
Dalibor Vasic
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More in Adapty updatesAdapty updates18 min read
How to master a case interview at Adapty
How the Adapty case interview works: what happens in the session, what we look for, where most candidates fail, and how to prepare for it. Written by our CEO.
Vitaly Davydov
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Apple's Retention Messaging API: the cancellation screen you can now write on
What Apple's Retention Messaging API puts on the Confirm Cancellation screen: message types, per-locale defaults, review rules, and the server Apple calls.
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Adapty updates2 min read
Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue
Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan.
Victoria Kharlan
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Adapty updates6 min read
Paywall Builder vs Flow & Paywall Builder: onboarding and paywalls in one editor
Paywall Builder covers one screen. The Flow & Paywall Builder covers the whole path from first open to first payment. Here is what changes and how to move.
Victoria Kharlan
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