State of in-app subscriptions report is here Download

How to Design a Mobile Paywall to
Boost Subscriptions

Download the Ebook

What You’ll Find in the Ebook

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What You’ll Find in the Ebook

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25 examples of highly efficient paywalls by
top-grossing apps

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Recommendations on how to meet Apple Guidelines

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Advice by leading industry experts


Tracked users / monthly


Tracked events / monthly


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Featuring Top Industry Experts


Daniel Layfield

Growth and Product Management Expert

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Mikayel Mirzoyan

Sr Performance Marketing Manager at Appvertiser

Lucrezia Plate, paywall newsletter expert

Lucrezia Platé

Lucrezia Platé

Steve P. Young, Founder of App Masters

Steve P. Young

Founder of App Masters

Anton Kuzmin, paywall newsletter 12

Anton Kuzmin

User Acquisition Group Head at AdQuantum

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David Sánchez-Camacho García

Mobile Growth Expert

Volkan Taban

Volkan Taban

Co-founder and Growth Lead for Gamester Kids


Nikita Maidanov

Mobile Growth Consultant

Thomas Petit

Thomas Petit

Mobile growth consultant

Artem Smirnov

Artem Smirnov

Head of marketing at Union Apps

Peggy Anne Salz

Peggy Anne Salz

Chief Analyst and Founder of MobileGroove

Hannah Parvaz

Hannah Parvaz

Founder of Aperture

Martin Macmillan2

Martin Macmillan

CEO and Founder of Pollen VC

Thomas Kriebernegg

Thomas Kriebernegg

Managing Director & Co-founder of App Radar

Pegge Anne Salz

Alex Bauer

Head of Product & Market Strategy at Branch

Karan Tibdewal

Karan Tibdewal

Growth Consultant

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how to design an app paywall to boost subscriptions