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ABBYY: +58.5% to the annual subscription revenue

Results with Adapty

ABBYY icon

ABBYY FineReader PDF

Adapty’s client since July 2021

From 1.37% CR

To 1.54% CR


ABBYY is a software company that provides numerous business solutions: document-processing platform, invoice automation and data extraction, document converter, and more.

They also have three mobile apps helping people scan documents and extract data from business cards:

FR App icon 1

FineReader PDF

BCR App icon 1

Business Card Reader

TGA App icon 1

Text Grabber

AppsFlyer integration

As the company invests into ASO and ASA, they need to understand if these investments pay out. For this purpose, the team uses AppsFlyer connected to the Adapty’s account. With Adapty, they send to AppsFlyer the following events:

  • Subscription renewals,
  • Trials started,
  • Conversion from trial to paid,
  • Entering a grace period.

Thanks to the integration, the team sees what campaigns bring conversions and therefore can optimize the ads.

A/B testing

The team started experimenting on paywalls since the first day of using Adapty. Paywall A/B tests take about 10 minutes to launch, which makes it easy to test new hypotheses.

One particular test showed an outstanding result.

The team aimed to sell more annual subscriptions over the monthly ones. So they came up with a new paywall showing all the benefits of the premium subscriptions and highlighting the annual plan.

illustrationa abbyy

a


  • Premium plan benefits are designed as a gallery;

  • The monthly plan is highlighted;

  • There’s a button to proceed to the purchase.

illustration b abbyy

b


  • All the benefits are grouped into the list instead of a gallery;

  • The annual plan is highlighted with a colored button and the badge “save 71%”;

  • The annual subscription offers a 14-day trial;

  • Both plans act as buttons.

Results

Eventually, they achieved what they were aiming for:
— the users would choose the annual plan twice more often than the monthly option,
— the conversion rate from views to purchases increased from 1.37% to 1.54%,
— the revenue from annual subscriptions also increased by 58,5%.

From the first subscriptions
to the million dollar app

Adapty stands by you all the way

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