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Send in-app purchase events to Facebook Ads

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IAP events with user properties. No coding required

  • Accurately send subscription events to Facebook Ads.
  • Match Facebook Standard events to run look-a-like campaigns.
  • Track renewals, trials, and cancellations for iOS and Android in Facebook even if the user uninstalls the app.
  • Read more in our docs.

Easy-to-understand subscription events

Event example: subscription_renewed 
// Subscription renewed event example
{
	"price_usd": 9.99,
	"proceeds_usd": 6.99,
	"transaction_id": "1000000628581600",
	"original_transaction_id": "1000000628581600",
	"purchase_date": "2020-02-18T18:40:22.000000+0000",
	"original_purchase_date": "2020-02-18T18:40:22.000000+0000",
	"environment": "Sandbox",
	"vendor_product_id": "premium",
	"event_datetime": "2020-02-18T18:40:22.000000+0000",
	"store": "app_store"
}
subscription_renewed.json view raw

Forward subscription events without coding