Highlights
- Reduced refund rate by 83%
- Saved 82% of potentially lost revenue
Lively is a period tracker with a big loyal user base, but even this couldnât save them from losing money on refunds. This is why they turned to Adapty for managing the refund requests. In a month, it reduced their refund rate over 80%.
In this case study, weâll discuss their experience.
The #1 app in menstrual cycle tips
Lively is an app for period and fertility tracking. With expert-backed insights on nutrition, exercise, and self-care, it supports women across every stage from menstruation to pregnancy and postpartum.Â
With its intuitive design and customized guidance, Lively has become number one in the âMenstrual Cycle Tipsâ category and ranks among top apps for health and fitness.
No way to influence refund decisions
Lively was losing revenue to refund requests and couldnât do anything about it. Since Apple handles refund requests internally, developers have little to no influence over the outcome. Without the right tools, this can lead to steady revenue losses.
We knew some refunds were legit but many werenât. And we couldnât do anything about it.
Thatâs when Lively turned to Adapty Refund Saver. The results were instant.
How much do you lose on your app with refund requests?
Refund Saver by Adapty
In December 2024, Lively integrated Refund Saver. The setup took less than a day. From that moment, Adapty automatically intercepted refund events, analyzed each userâs behavior, and shared this data with Apple.
Itâs rare to find a tool that gives value instantly â Refund Saver did. This integration helped reduce unfair refunds.
This helped reduce unfair refunds and recover revenue that wouldâve been lost otherwise.
The resultsÂ
- Refund rate dropped by 83%
- Win back up to 82% of refund requests
- More money and time to re-invest
Month after month, we keep winning back more refunds. And we didnât have to exert any effort.
What about other apps
Refund Saver helps apps win more than 80% of refund-related revenue on average. The longer it runs, the better it performs.
Most apps see refund win rates grow steadily over time as Adapty learns user patterns and improves refund defense.
Final thoughts
Refunds happen in every app, even successful ones. But they donât have to mean lost revenue.
With Adapty Refund Saver, you can stop the losses and even turn refunds into a growth lever.
