Paywall Newsletter
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Paywall teardowns by monetization experts
Natalia Burakova
Product & Growth Advisor
“Feature previews are clear and direct, making the value of upgrading obvious.”
Murat Menzilci
Indie App Marketing Consultant, DevRel at Adapty
“A free trial paired with an annual discount to drive conversions.”
Nathan Hudson
Head of Growth & CEO
“This paywall offers 3 subscription variants, each with 2 options, and leverages social proof well with 9 points of social proof in total.”
Daniel Layfield
Growth and Product Management Expert
“The app uses one screen and does a great job visually conveying a product in a really tight space.”
David Sánchez-Camacho García
Mobile Growth Expert
“The inclusion of the “Already Paid?” button on this paywall raises more questions than it answers.”
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Our experts
Every issue is powered by a top industry expert
Our goal is to help our readers grow their app business. This is why we invite professionals from the industry to comment on the paywalls.
Murat Menzilci
Indie App Marketing Consultant, DevRel at Adapty
Nathan Hudson
Head of Growth & CEO
Daniel Layfield
Growth and Product Management Expert
Mikayel Mirzoyan
Sr Performance Marketing Manager at Appvertiser
Lucrezia Platé
Founder and CEO at Finanza per Avvocati
Steve P. Young
Founder of App Masters
Anton Kuzmin
User Acquisition Group Head at AdQuantum
David Sánchez-Camacho García
Mobile Growth Expert
Volkan Taban
Co-founder and Growth Lead for Gamester Kids
Nikita Maidanov
Mobile Growth Consultant
Thomas Petit
Mobile growth consultant
Artem Smirnov
Head of marketing at Union Apps
Peggy Anne Salz
Chief Analyst and Founder of MobileGroove
Hannah Parvaz
Founder of Aperture
Alice Muir
Senior Consultant at Phiture
Martin Macmillan
CEO and Founder of Pollen VC
Thomas Kriebernegg
Managing Director & Co-founder of App Radar
Alex Bauer
Head of Product & Market Strategy at Branch
Natalia Shahmetova
CEO/CMO at Woofz
Karan Tibdewal
Growth Consultant
Paywall Newsletter
A bi-weekly hand-picked selection of hot mobile paywalls commented by experts. Find new ideas to test on your paywall, catch up with trends, and get inspired.
