“State of In-App Subscriptions 2024” is live. Download the report now →


How to use the Calculator? 🧐

Enter your subscription numbers and get the forecast for your future revenue.

How can you benefit from Adapty? 🖐

Increase conversions of your app with price testing. Try Adapty for free or learn more about different plans and features.

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This is how our clients made it


To use the calculator you need to provide your subscription data, which must include: installs, subscription price and duration, and CPI. You should also mention if you are a member of Apple SMB. The next step is to configure your sales funnel. To do this, you need to mention if your subscription uses a trial and then provide conversion data in percent for the first funnel steps (from install to the 2nd purchase),

It pretty accurately calculates the forecast for your future revenue with and without using Adapty, as well as shows ARPU and ARPPU.

Yes, the calculator works universally for both platforms.