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SocialKit doubled its MRR with A/B testing for paywalls

Results with Adapty

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MRR growth

2x

Paywall A/B tests run

> 100

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Social Toolkit for Content Creators

It all started in the spring of 2020. Ali, who worked at Samsung at the time as a Computer Vision engineer, decided to amuse his colleagues. He made a deepfake plug-in for Zoom and showed up with the face of Elon Musk at an online meeting. His colleagues were shocked. One of them, Karim, offered to record a video for YouTube, where Elon Musk would accidentally join someone else’s Zoom call.

Value of data-driven decision-making

With tens of millions of downloads and a large portfolio of successful apps on the App Store, Roi and his team understand the value of data-driven decision-making.

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Roi Mulia,
Founder & CEO
@SocialKit

We were looking for a better approach towards paywalls. We suspected a large portion of our potential users dropped right before making the final decision. We wanted to improve our chances. We’ve decided to integrate Adapty and use their advanced A/B testing they provide to improve our conversion rates on our paywall screens.

Adapty A/B testing doubled the monthly revenue

We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc.With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.

From the first subscriptions
to the million dollar app

Adapty stands by you all the way

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