paywall management

Personalize your paywalls for any user

Compare paywalls without leaving Adapty Dashboard and find the winner without data analysis.
Schedule A Demo
Average user / Power user

Create custom segments

Use standard or custom attributes to create user segments of any size. Flexible setting of targeting conditions.
“Adapty turned out to be a great solution to the IDFA problem. Thanks to its convenient user segmentation, we managed to target paywalls and A/B tests for specific regions and user cohorts, which resulted in steady MoM growth in separate markets.”
Magnus Olafsson Smitten
Magnús Ólafsson
Chief Technology Officer at Smitten
Targeting filter

Target segments with personalized offers

Personalize the paywall experience for different user groups. Change copy, creatives, pricing, offers, and more — all in the Adapty Dashboard.
Paywall, Paywall, A/B test

Target with a Paywall or A/B test

Show your target user segment a paywall or run an A/B test of a  paywall to find the most convertible offers.
All user - Tier 1

People from all kinds of businesses turn to Adapty to grow their revenue

Cem Ortabas, Co-founder and CEO of HubX
“Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.”
Cem Ortabas
Co-founder and CEO, HubX
HUBX
Chris Bick, Founder and CEO of Bickster
“We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.”
Chris Bick
Founder and CEO, Bickster
Bickster
Yalçın Özdemir, Founder & CEO of AppNation
“We chose Adapty for its powerful paywall A/B testing capabilities, which helped us optimize our monetization strategy effectively. The user-friendly platform, flexible pricing, and exceptional customer support make Adapty a superior choice over competitors.”
Yalçın Özdemir
Founder & CEO, AppNation
AppNation
Kyle Smith, Head of data at Smitten Dating
"Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel."
Kyle Smith
Head of data at Smitten Dating
Smitten
Roi Mulia, Founder & CEO of SocialKit
“We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.”
Roi Mulia
Founder & CEO, SocialKit
SocialKit

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Enterprise-grade battle-tested solution

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Learn more about Paywall management