paywall management

Build beautiful paywalls without coding

Compare paywalls without leaving Adapty Dashboard and find the winner without data analysis.

Fast and responsive paywalls for any platform

Adapty paywalls are built using native components, not webviews. They are platform-native, just like the rest of your app screens.

Moodworks Inc

Mental health apps

“Adapty’s Paywall Builder and A/B testing tools paired together are a game changer for anyone trying to do high-velocity testing and find quick wins.”

Mike McSweeney

Chief Product Officer at Moodworks Inc.

Responsive layout with multi-screen support

Paywalls autoscale to any phone screen size.

Rich library of components

Pick and deeply customize paywall elements to match your app style.

Start with a template or from scratch

Pick one of our pre-made industry-tested templates or start from a blank page.

What can be changed and tested
with the paywall builder

Hard/Soft paywall

See if your users are willing to pay right away.

Headline and benefits

Test your creative hypotheses by changing the title catchphrase along with your app’s benefits.

CTA-button text

“Subscribe”, “Continue”, or any other variant — see which one brings higher conversion.

Become a Premium member

Free access for all regular training plans
Full performance analysis
Level up faster
Skill ratings

1 year

7 days free trial

$144

$2.99/week

1 year

$14.99

$3.75/week

Continue

Background and color scheme

Upload any background picture, select fitting scheme colors, and decide between dark or light mode.

Product combinations

Test Weekly, 6 months, Annual, Monthly and other types of subscription back-to-back to get the best result.

Industry leaders choose Adapty

“Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.”

Cem Ortabas

Co-founder and CEO, HubX

“We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.”

Chris Bick

Founder and CEO, Bickster

“We chose Adapty for its powerful paywall A/B testing capabilities, which helped us optimize our monetization strategy effectively. The user-friendly platform, flexible pricing, and exceptional customer support make Adapty a superior choice over competitors.”

Yalçın Özdemir

Founder & CEO, AppNation

"Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel."

Kyle Smith

Head of data at Smitten Dating

“We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.”

Roi Mulia

Founder & CEO, SocialKit