Paywall Builder
Ship a new paywall without waiting for the next app release
Build visually, with AI, or through your agent. Personalize your offers and A/B test what earns more. Ship in minutes.
30K apps use Adapty to grow subscription revenue
All-in-one
Build any paywall you want, all native
Hard or soft paywall
Let users dismiss it or require a subscription to continue.
Reviews & ratings
Add ratings, reviews, and testimonials.
Headline & benefits
Change your pitch without
an app release.CTA button
Test visuals or copy to get more taps.
Tap opens in-app browser
Paywalls are just one part of our Flow & Paywall Builder.
The same editor handles onboarding, quizzes, and win-back screens.
Paywalls created with Adapty’s Paywall Builder generated $100M+ in subscription revenue
$100M+
Revenue generated
45,000+
Paywalls created
8,000+
Apps
4,000+
Clients
Personalization
Personalize paywalls for every user
Turn more users into subscribers with offers that feel relevant.
Match the paywall to the ad
Keep the promise that brought users in.
Target by channel, campaign, keyword or creative.
Choose who sees what
Show different paywalls by country,
platform, device, or subscription status.
Route by what users told you
Use onboarding answers to send
users to the paywall that fits their goals.
Personalize the paywall content
Use variables and conditions to adapt copy
and media to users within one design.
Scale globally with one paywall
Add translations once, then let the paywall adapt automatically by language, region, or currency.
From idea to live in minutes
Start with an idea or a Figma mockup. Let your agent build it.
Preview in the visual editor, fine-tune if needed, then ship it.
Bring an idea or a screenshot, pick a template, or import a Figma frame as an editable native paywall.
Create paywalls, connect products, and manage placements in Claude Code, OpenAI Codex, or Cursor, without opening the dashboard.
Describe changes to your agent or Adapty’s AI Editor, or make them yourself in the visual editor.
Preview the paywall on a device, then publish your changes instantly.
Builder so good,
it’s available standalone
Keep your purchase infrastructure. Talk to us to discuss
a custom plan based on your builder usage.
A/B testing
Run tests your way.
Find the paywall that earns more.
Make decisions on the full revenue picture, without waiting for every trial and renewal to play out.
Complete control over variants and traffic
Compare up to 20 paywall variants in one test. Set each
variant’s traffic weight for an even split, a 10/90 split, or anything you like.
Measure expected revenue, not just conversions
Compare purchases, conversion rates, and actual and predicted revenue per 1,000 users. See each variant’s probability to be best to help decide which one to roll out.
Under the hood
Native paywalls. Ready even offline
Built to blend into your app. Ship faster with confidence.
Native rendering
Fast loads and smooth UX,
built for conversion.
Offline fallback
If the connection drops, paywalls
still load locally.
Instant updates
Publish paywalls instantly, without
a new app release or dev work.
Enterprise-grade infrastructure
Built to perform at enterprise scale.
SOC 2 Type II
Independently audited
GDPR
EU data protection compliant
Results
What teams achieve with Adapty
Feeld
Lifestyle
42 paywall tests without engineering
“Adapty became a tool that other teams in the company could use to grow revenue without constantly involving engineering.”
Ross Gibson
Senior Director of Engineering, Feeld
SocialKit
App publisher
300+ paywalls tested in four months
“With Adapty’s A/B testing, we managed to double our monthly revenue.”
Roi Mulia
Founder & CEO, SocialKit
Quiet
App publisher
99 A/B tests across the portfolio
“When we want to test a prototype, we read LTV, churn, expired users, and cohort revenue in one place, which makes launching a test easy.”
Anouar Benattia
CEO and Founder, Quiet
FAQ
Your questions, answered
Yes. Adapty’s Paywall Builder works in observer mode, so you can keep your current purchase infrastructure and use Adapty only to build, target, and test paywalls. Your app completes purchases with its own code and reports the transactions to Adapty for analytics. Talk to us about a custom plan.
Yes, while the revenue Adapty tracks for your app stays under $5,000 a month. The Pro plan includes the Paywall Builder, A/B testing, and analytics. Above that, Adapty charges 1% of tracked monthly revenue. Using only the builder with your own purchase setup? Talk to us about custom pricing. See pricing for details.
Yes. Adapty is a no-code paywall builder for mobile apps. Describe the paywall to Adapty’s AI Editor or your own coding agent, and it builds the screen for you. Fine-tune the result in the visual editor, then publish. Your agent or developer installs the SDK once. After that, paywall updates ship without an app release.
Adapty paywalls render natively on iOS and Android. Adapty has SDKs for Swift, Kotlin, React Native, Flutter, Unity, Kotlin Multiplatform, and Capacitor, so the builder works in cross-platform apps too, including React Native apps built with Expo. Paywalls from the Flow & Paywall Builder need Adapty SDK 4.0 or later.
To set up a paywall, install the Adapty SDK, or let your coding agent run the whole integration with Adapty’s agent skills. Build the screen from a prompt, a template, or a Figma frame, connect your App Store and Google Play products, and attach the paywall to a placement. After that one-time setup, you publish new paywalls without an app release. The quickstart guide walks through every step.
Yes. Your agent or developer integrates the Adapty SDK and ships it in one app release. After that, you change paywall layouts, copy, product selections, and offers in Adapty and publish them instantly. Users see the new version the next time the paywall loads.
Yes. Describe the paywall in Adapty’s AI Editor or attach a reference screenshot, and it builds or restyles the screen. Keep refining with prompts or edit visually. The result stays an editable native paywall, and you publish it without an app release.
Yes. Install Adapty’s agent skills in Claude Code, OpenAI Codex, Cursor, Gemini CLI, or GitHub Copilot CLI. Describe the paywall or share a screenshot, and your agent builds it, edits it, or creates test variants from a working paywall. Review the result in the visual editor before you publish.
Yes. The builder includes ready-made templates you can edit. You can also import a Figma frame, or hand a screenshot to the AI Editor and get an editable native paywall. For ideas, browse the Adapty Paywall Library: 10,000+ paywalls from top subscription apps, grouped by category.
A paywall builder is a tool for creating the screen where mobile app users buy a subscription and publishing it remotely, without an app release. In Adapty’s Paywall Builder, you describe the paywall to AI or arrange it in a visual editor, then connect it to A/B testing, targeting, and revenue analytics in one tool.
Yes. Change any element: layout, fonts, colors, backgrounds, images, video, and product cards. Do it by hand in the visual editor, or describe the change to the AI Editor or your coding agent. Import a Figma frame to start from your own design. If your team wants full control in code, Adapty also supports custom paywalls built with remote config.
Yes. Run up to 20 paywall variants in one test and split traffic evenly or with custom weights. Adapty compares conversion, revenue per 1,000 users, and predicted revenue, and shows each variant’s probability to be best. Your coding agent can spin up new variants from a working paywall, and you launch and stop tests with no app release. More on paywall A/B testing.
Yes. Target paywalls by country, language, platform, app version, subscription status, or custom attributes. Adapty also targets by acquisition source, down to the Apple Ads keyword or Meta ad that brought the user in. You can route users by onboarding answers and run A/B tests within each audience.
Build any paywall. Ship it today
Start with templates or build from scratch.
Publish paywall updates instantly without app releases.
