New fiscal year, new Apple payment deadlines. Here’s the updated rundown of what (and when!) app developers should expect from Apple in 2024.
Check calendars of the previous years:
Apple Fiscal Calendar for 2022
Apple Fiscal Calendar for 2023
What is Apple’s fiscal year?
Plainly speaking, it’s a schedule of when Apple distributes the apps’ revenue to the developers, minus its cut: App Store fees and sales taxes, where applicable. Since it changes slightly every year, developers and product managers should always be in the loop.
Also, if you’re an iOS app developer, you may be getting revenue from your product every day — and at Adapty, we help you to make this happen. However, you will receive the actual money only on designated days, which are specified in the fiscal calendar. It’s important to understand that Apple’s fiscal year isn’t the same as the typical fiscal year companies are used to, and it uses different dates. Here’s the 2024 calendar:
How Apple Fiscal Calendar works
The calendar might seem a bit tricky, but it’s easy to work with once you’ve understood the ground rules:
- The Apple fiscal year starts on the last Sunday of September;
- It consists of four quarters, three months each;
- The first fiscal month of each quarter lasts for 35 days, and the other two last for 28 days;
- There are 364 days in the Apple Fiscal Year, so every five years they add an extra week;
- The calendar uses the US terms: the weeks start on a Sunday and end on a Saturday;
- Each period begins and ends on the same day of the week, and most payment dates come 33 days after the end of the previous fiscal month.
Here’s the key part: You get paid every 4 or 5 weeks, always on the same day of the week (this year, Thursday), and for the revenue collected (mostly) during the calendar month 2 months before. The calendar should be easy to read, but we’ve prepared a table with payment dates as well.
|Payment Date||for the revenue generated during…|
|October 5th, 2023||August 4th – September 7th, 2023|
|November 2nd, 2023||September 8th – October 5th, 2023|
|December 7th, 2023||October 6th – November 2nd, 2023|
|January 4th, 2024||November 3rd – December 7th, 2023|
|February 1st, 2024||December 8th, 2023 – January 4th, 2024|
|March 7th, 2024||January 5th – February 1st, 2024|
|April 4th, 2024||February 2nd – March 7th, 2024|
|May 2nd, 2024||March 8th – April 4th, 2024|
|June 6th, 2024||April 5th – May 2nd, 2024|
|July 4th, 2024||May 3rd – June 6th, 2024|
|August 1st, 2024||June 7th – July 4th, 2024|
|September 5th, 2024||July 5th – August 1st, 2024|
Get Apple payment notifications in your Google Calendar
And to keep it extra easy, we’ve prepared an online notification calendar that you can sync with your Google Calendar. Fill in the form to get the link and get reminders on the days you get paid.
Get Apple Fiscal Calendar 2024
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Why it’s so important
Remember: you can’t use the money in your Developer Account until the payment date. These 33 days might disrupt your app’s financial flow by creating funding gaps if you don’t have enough cash to burn in the interim. If you rely solely on paid traffic for your app promotion, managing finances can prove to be a challenge, especially since all ad platforms bill on the spot.
Billing Complications and Non-Paid Ads
The fact that ad networks expect timely payments brings another issue: any involuntary pauses in your promo activity negatively affect your user acquisition strategy. Halting your ads, especially due to the ‘insufficient funds’ and then restarting them later can reduce their effectiveness. Avoid leaving your ad accounts in debt and manage your spending accordingly.
Understanding Funds and Stats
Always match your performance results with your actual earnings accurately. For example, the money you ‘earn’ in September this year will actually be the revenue from September 8th to October 5th, but the spending will be based on the calendar month (September 1st – 31st). Make sure to sync these two and keep them in check — or, better yet, test out the way to analyze your spending based on the same periods as are in the Apple Fiscal Calendar.
Subscription apps often run on thin profit margins, where the Customer Acquisition Cost (CAC) almost always equals the Life Time Value (LTV) of a customer. Even minor disruptions can risk your business. Since subscription-based apps are a long-term commitment, it’s crucial to prepare for potential delays in Apple’s payments to ensure your business’s longevity. Always aim to have a financial buffer.
Navigating through Apple’s unique fiscal year can be intricate, but with Adapty, you’re not alone. We specialize in optimizing your revenue cycle in alignment with Apple’s distribution schedule, ensuring you are well-equipped to manage your revenue efficiently. Whether it’s daily revenue from your iOS app or understanding the designated payout days in the fiscal calendar, Adapty stands by you, enhancing your financial proficiency and in-app monetization.
Unlock the potential of your app’s revenue with Adapty! If you’re an app developer or product owner eager to elevate your conversion rates and in-app subscriptions, schedule a free demo call with us! We’ll explain all our benefits and features on our platform at no cost and with zero obligations, showcasing how Adapty can seamlessly integrate with your business model, complementing Apple’s fiscal calendar and maximizing your revenue returns.
It usually starts on the last Sunday of September, but this year is somewhat of an exception. This year’s Apple Fiscal Calendar starts on October 1st and lasts for 364 days until September 28th, 2024.
Quarters last for 3 calendar months and last for 13 weeks. There are 3 payment periods per quarter that last for 5, 4, and 4 weeks.
Apple itself (as a publicly traded company) follows a general fiscal calendar and just published its latest results in u003ca href=u0022https://www.apple.com/newsroom/2023/08/apple-reports-third-quarter-results/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eAugustu003c/au003e. The fiscal calendar for the app developers is a different thing, and the two don’t correlate.
There are always 364 days (and an extra 5 days every 5 years), and there are payment periods that last for 4 or 5 weeks instead of months.