Subscriptions 101: learn how to get +23% app revenue Read more

Our clients unfold 3x revenue potential just by starting using Adapty

Adapty = RevenueCat + tools to help you grow revenue

62c69ec55cf7940251474237 group 1196
Adapty provides you with:
– Flexible subscription SDK
– No-code A/B testing for paywalls
– Paywall personalization tool
Read a fair comparison by our client “RevenueCat vs. Adapty: What to choose”.

Easy migration and fast support

Move to Adapty effortlessly with having no users left behind. Learn how to move to Adapty when you use an in-house solution, RevenueCat, or other. Contact us via Intercom and we’ll assist you.

62ba0443a3aaf95cd17d803f illustration 1

Millions of subscribers use apps with Adapty every month


Subscription events / month




Subscribers / month


API calls / month

Used bу 2,500+ apps

img 13

Aesthetic Kit

img 12


img 11


img 10

Blue VPN

img 9


img 8


img 7


img 6

Face Yoga

img 5


img 4


img 3


img 2

Gravity Fit

img 1


img 19


img 17


img 16


img 15

Easy ten

img 14


app icon logo

Logo Macker Shop

app icon genie



Get more features at a more affordable price




Purchase SDK

+ 100% open source

Real time analytics

Only on Pro plan

Cohort analysis

Revenue, subscribers, ARPPU from month Installs, day, platform, country, or product

Subscriptions and percentage

Remote paywall configuration
No-code paywall and price A/B testing

Targeting, unlimited number of products, remote config for design paywall, A/B test analytics

No-code A/B testing by Experiments


$99/month for the first $10k MTR, after – $9.99 per $1k MTR

1.2% of MTR/month


+23% average revenue increase in 2 months

$0 revenue increase

5 features to make 3x app revenue with us

icon analytics

Out-of-the-box advanced analytics

Our analytics works on the user level. We take into account subscription renewals, currencies, timezones, and refunds. The result is 99.5% accuracy.

Read how →

small 3

Cohort Analysis for supporting UA

Understand how subscribers renew and churn, calculate subscribers’ retention, and view dynamics for revenue and ARPPU.

Read how →

icon price testing

No-code paywall A/B testing

You can launch a paywall A/B test in a day. Change the title, offers, text, or image on your paywall, and run the test without submitting your app for the App Review.

Read how →

62bb166e10e5c72e903a5479 app shortcut fill0 wght400 grad0 opsz40 1

Paywall personalization

Show different offers to different groups of users. For example, show different products combination to people from different marketing channels or countries.

Read how →

62bb166e61fd71f384bcca6b tune fill0 wght400 grad0 opsz40 2

Flexible user segmentation

Segment your users by the default or custom attributes and use these groups for paywall personalisation or promo campaigns.

Read how →

app icon min

Union Apps

Publishing company

Helps apps grow to millions of dollars ARR

Read how ⟶



app icon 3

Social Kit

Tools for content creators

Social Kit doubled its MRR with A/B testing for paywalls.

Read how ⟶

2x MRR


app icon 4


Health & Fitness

Prosto: 30% revenue increase with paywall A/B testing.

Read how ⟶



app icon 2



How Moonly bootstrapped from $0 to $2.45M ARR with Adapty.

Read how ⟶



app icon 5


Photo & Video

Built as a joke, grown to be the top-1 app on the App Store.

Read how ⟶

$200k MRR


Start for free or go Pro


$0 /month

Purchase SDKs for all platforms
Subscription analytics
Community & email support
$10k/month MTR included MTR is a monthly tracked revenue. It’s the amount of revenue tracked by Adapty (in USD, and before the platform cut) during a one month billing period. This includes paid subscriptions, renewals, and one-time purchases.

Free plan include $10k/month, switch to Pro upon excess.
1 member (owner)
Try for free


$99 from/month

All from Free plan and…

A/B testing & personalization for paywalls
Postback Integrations
Realtime chat support
3 members (owner and 2 seats)
Go pro


Migrate the existing userbase, get SLA and a custom contract.

All from Pro plan plus…

Volume discounts
Personal onboarding
Dedicated support manager in Slack
Unlimited members
Contact us
icon g2

5 out of 5 stars

badge users love us
badge medal
badge medal2
badge medal3
badge medal4
badge medal5

It is easy to integrate so our developers love it. It is intuitive to use for tests so our product manager loves it. It is transparent in analytics numbers so our analyst loves it. MUST HAVE TOOL


Arsen I.
Founder & CEO

People at Adapty are always improving their product and are really passionate about helping subscription businesses thrive. They not only keep in touch with…


Product Manager

It’s the best tool to optimize your paywall ever! Awesome integrations, great subscription management, powerful paywall a/b testing!

6331c134999f8b630f3c299c g2 avatar pavel y

Pavel Y.

Must have service for anyone who works with app subscriptions. A/B testing, analytic reports, cohort analysis, paywalls configuration tool…

6331bfbea48214d1db852169 g2 avatar alexander b

Alexander B.
Managing Partner

Adapty enormously decreases the complexity of IAP integration, especially in the case of a cross-platform (e.g., React Native) app, by providing clear and convenient data models…

63987ecf0e0b49c7d4075f6a tagir

Tagir N
React Native Developer

It is easy to integrate so our developers love it. It is intuitive to use for tests so our product manager loves it. It is transparent in analytics numbers so our analyst loves it. MUST HAVE TOOL

6331bef2a1449802d80e9172 g2 avatar arsen i

Arsen I.
Founder & CEO

Having struggled with Apple’s StoreKit APIs, it was such a joy to work with a framework that does all of the hard work for me…

6331bdfac290eee7303e8ff3 g2 avatar stewart l

Stewart L.
Software developer and YouTube content provider

I’ve integrated Adapty into my app with literally no effort. There is a documentation page that describes all the things you need to do, and after that, you’re done with the integration process. They have a very active community of mobile app developers..


Samet T

Best in-class multiplatform in-app purchases solution. Most of all, I was impressed by the responsiveness of the Adapty team. They always listen to users’ opinions and bring new features to the product on a regular basis.


CEO @AxeTop

Great product and an amazing support team, which reacts quickly to all the features requested by my team. Some of the requested features are already implemented, some of them are in development.

62ab7fe60097b51e7e7d6ba0 g2 avatar 2

Dzmitry B
Chief Technology Officer

A/B testing works great. It can be configured remotely without updating the app. Startup Friendly Pricing. Great developer and customer support.

6398831d8c5737e88c11c7f3 huseyin t

Hüseyin T.
Crew Member