paywall management

A/B test paywalls without coding

Compare paywalls without leaving Adapty Dashboard and find the winner without data analysis.
Schedule A Demo
Predicted Winner

A/B/C testing supported

Split your test on as many parts as you want, and test any number of paywall variations at the same time.
“We like it that Adapty provides deep customization possibilities for paywalls and A/B tests. For a long time we've been using Remote config to change elements and localize our paywalls in a matter of minutes without having to wait for another app review.”
Magnus Olafsson Smitten
Magnús Ólafsson
Chief Technology Officer at Smitten
ABC testing

Auto metric calculation

Adapty calculates 20+ metrics in real-time to give you a representative view of your A/B testing result.
Moonly app icon
Moon calendar app
“Adapty's analytics provides invaluable insights into our app's performance. With detailed real-time metrics like revenue, ARPU, and churn rate, we make informed decisions to optimize our monetization strategy.”
Nikolay Chebotarev
Head of UA at
Metrics Cloud
Revenue Chart and Table

Powered by machine learning

Adapty uses Bayesian statistics and AI-powered predictive models to predict a test winner.
Read the docs
Stop And Start Scrennshot

Start and stop test at any time

Start a new test or finish an existing one with one click in the Adapty dashboard with Placements
Read the docs

Industry leaders choose Adapty

Cem Ortabas, Co-founder and CEO, HubX
“Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.”
Cem Ortabas
Co-founder and CEO, HubX
Logo HUBX (white)
Chris Bick, Founder and CEO, Bickster
“We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.”
Chris Bick
Founder and CEO, Bickster
Bickster Logo
“We chose Adapty for its powerful paywall A/B testing capabilities, which helped us optimize our monetization strategy effectively. The user-friendly platform, flexible pricing, and exceptional customer support make Adapty a superior choice over competitors.”
Yalçın Özdemir
Founder & CEO, AppNation
Logo AppNation White
"Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel."
Kyle Smith
Head of data at Smitten Dating
Smitten (Color Logo)
Roi Mulia, Founder & CEO, SocialKit
“We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.”
Roi Mulia
Founder & CEO, SocialKit
Logo Social White

Read the real cases of our customers

Enterprise-grade battle-tested solution

subscription events / month
subscribers / month
API calls / month
This site is registered on as a development site. Switch to a production site key to remove this banner.