How long does setup take?

Connect your domain, paste your App Store link. Most teams are live within a day.

Do I need a custom domain?

Yes, you need a domain name. It’s a one-time setup: Adapty Mail generates the authentication records (DKIM, SPF, DMARC) and you paste them into your DNS settings. Takes about 5 minutes.

How do you handle deliverability?

We warm your domain automatically, configure authentication records, and monitor inbox placement. You don’t need to do anything manually.

How do you upload my subscriber list?

If you already use Adapty for analytics, your data is already there — zero migration. New to Adapty? Integration takes under an hour

How is Adapty Mail different from Braze or Customer.io?

Braze and Customer.io are built for web businesses. Configuring them for mobile subscriptions requires custom event tracking, a dedicated engineer, and months of setup — with $50K+/year minimums. Adapty Mail is built specifically for subscription apps: in-app purchase tracking is prebuilt, revenue attribution works out of the box, and pricing scales with results, not seats.

How is Adapty Mail different from Mailchimp or Klaviyo?

Mailchimp and Klaviyo track opens and clicks — metrics that don’t reflect what actually happens inside a mobile app. They can’t attribute in-app purchases to specific emails because iOS StoreKit and Google Play process transactions outside the browser. Adapty Mail closes that loop natively.

How is Adapty Mail different from Iterable?

Iterable is powerful but enterprise-first — it requires a full implementation project and a dedicated CRM team to run. Adapty Mail is designed for lean teams: AI generates the copy, sequences are pre-built for subscription lifecycle, and you don’t need a CRM specialist to operate it.

What if Adapty Mail doesn't generate revenue for my app?

You pay nothing. The 20% fee applies only to incremental revenue we drive — no results, no charge.

Your app is missing 7% of revenue. Recover it with email campaigns

20K subscription apps run on Adapty.
Now they earn from email with Adapty Mail

96% of your users will never pay you.
Email changes that.

They signed up. They know your product. They just never got an email.

$0,000

lost per year at $1M ARR without emails

of email revenue comes from users who left the paywall

of apps don’t email free users

The apps that close this gap all do one thing: email.

Top apps earn up to 15% of revenue from email. Most apps earn zero.

The difference is these campaigns.
We build them for you.

Your first campaign. Live today.

Connect your sending domain

Enter your domain. Adapty Mail generates the authentication records. Paste them into DNS, verify in minutes.

Generate sequences

Paste your App Store link. Adapty Mail compiles your brand context and writes the sequences. Most teams approve them as-is.

Launch and see what converts

Turn on your flows. Emails go to the right segments automatically, and the dashboard ties every purchase to the email that drove it.

Want to see your email flows?

Book a 15-min call. We'll show you exactly how emails look for your app.

Talk to us about migration

All-in-one

Everything handled. Nothing to maintain.

Book a demo

AI writes the campaigns

Reads your app, writes the emails. You review and approve.

Deliverability handled

Domain warming and authentication — managed for you.

Runs on autopilot

Emails trigger automatically based on user behaviour. No manual work.

See exactly what drives revenue

Every purchase tied to the exact email that drove it.

We earn when you earn

No platform fees. No setup costs. No risk.
If we don’t generate revenue, you pay nothing.
When we do, we take 20% of the incremental revenue we drive.

Schedule a demo

We handle everything. You just launch.

Your domain, your reputation

Emails send from your domain, so customers see you in their inbox. We configure the technical authentication (DKIM, SPF, DMARC) and ramp your sending volume so your domain builds a clean reputation from day one.

Lands in inbox, not spam

New domains need to build reputation gradually. We handle warming automatically so your emails reach inbox from day one. No spam folder, no deliverability issues.

Compliant, automatically

Unsubscribes, consent, and suppression lists are handled for you. Every send follows GDPR and CAN-SPAM, so you stay clean without touching a single setting.

Not sure where to start?

Book a 15-min call and we'll figure it out together.