The website https://adapty.io/ and other related pages, including any domains and subdomains (“Website”) are operated by Adapty Tech Inc., 2093 Philadelphia Pike #9181 Claymont, DE 19703 (“Adapty”, “we”, “us”).
We strive to be transparent in the processing of personal data. In this regard, we have prepared this Cookie Policy (“Policy”) to give you an understanding of how Adapty collects, uses, and otherwise processes cookies.
Your consent is the legal basis of cookie processing (except for the “necessary” cookie category that are processed without consent as defined below). We obtain your consent through a cookie banner you see when you open the Website. Please note that the consent you provide for the use of cookies applies to all domains and subdomains associated with our Website.
What are cookies and similar technologies?
Cookies are small text files saved in your web browser, allowing us or third parties to remember your web-activities and preferences, such as language settings, login details and IP addresses, ensuring personalized browsing experience without the need to re-enter information each time you return or navigate through different pages of the Website. Cookies store or access information on your devices, such as computers and phones, enhancing the functionality and efficiency of our Website.
Please note that not only cookies are used for these purposes, there are also similar technologies that store or access information on your device. This may include, for example, local HTML5 storage, local shared objects, beacons, pixels, and plugins. Therefore, this section also applies to any similar technologies that store or access information on your device.
What types of cookies do we use?
Below you may find a list of cookies which we use on the Website. Please note that the names and list of cookies may change from time to time. We will make reasonable efforts to periodically review this Policy and keep the list of used on the Website cookies up to date.
First-party & third-party cookies
There are two features of cookies depending on who sets and who has access to them:
- first-party cookies – installed by us and available only to us;
- third-party cookies – installed by external services and available to us and to these services (the list of third-party services is provided below in section “Which third parties do we engage for cookie processing?” of the Policy).
Persistent & session cookies
There are two features of cookies depending on storage duration:
- persistent cookies – remain on your device for a specified period (the period is unique for each cookie);
- session cookies – temporary and expire once you leave the Website.
Categories of cookies
On the Website we use four categories of cookies (being first-party/third-party and persistent/session):
(1) Strictly Necessary Cookies (essential)
Strictly necessary cookies are essential for the basic functioning of the Website. They enable core functionalities such as security, network management, and accessibility, i.e. the Website may not perform properly without these cookies. We process necessary cookies without your consent.
| Cookie Name | Description | Expiration | Type |
|---|---|---|---|
_ym_d | This cookie is used to store first visit to the Website. | 1 year | First-party |
__cf_bm | This cookie is used to distinguish between humans and bots in order to make valid reports on the use of the Website. | 30 minutes | Third-party |
sync_cookie_csrf | This cookie is used to ensure that requests made within a session are originated from the user, as a security measure against Cross-Site Request Forgery attacks. | 10 minutes | Third-party |
sync_cookie_ok | This cookie is used to remember the user’s consent to the usage of cookies on the Website. | 1 day | Third-party |
_ym_uid | This cookie is used to identify user on the Website. | 1 year | First-party |
rl_session | This cookie is used for managing user session on the Website as for the purposes to maintain the user’s state during the session, ensure that users remain connected and their interactions with the Website are coherent throughout their visit. | 1 year | First-party |
li_gc | This cookie is used to store guest consent to the use of cookies for non-essential purposes. | 6 months | First-party |
PagePath | This cookie is used to store the URL path of the page from which a user clicks the "Sign up" button. | 1 month 2 days | First-party |
cee | This cookie is used to track user interaction and behavior on the website for improvement and analytics purposes. | 3 months | Third-party |
yp | This cookie is used for tracking and analytics purposes, typically to enhance user experience by helping to understand how visitors interact with the website. | 1 year 1 month | Third-party |
(2) Performance Cookies (optional)
Performance (or analytics) cookies collect information about how you use the Website. They help us understand which pages are most popular, how long visitors stay on the Website, and any issues users encounter. This data is gathered anonymously and used to improve the Website’s performance and user experience.
| Cookie Name | Description | Expiration | Type |
|---|---|---|---|
yandexuid | This cookie is used for internal analysis and Website optimization through registration of the data on visitors’ Website behaviour. | 1 year | Third-party |
__hssc | This cookie is used for Website analytics and is associated with websites built on the HubSpot platform. | 30 minutes | First-party |
__hssrc | This cookie is used for Website analytics and is associated with websites built on the HubSpot platform. | Session | First-party |
__hstc | This cookie is used for Website analytics and is associated with websites built on the HubSpot platform. | 6 months | First-party |
yandexuid | This cookie is used for internal analysis and Website optimization through registration of the data on visitors’ Website behaviour. | 1 year 1 month | Third-party |
_ga | This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier and to calculate visitor, session and campaign data for Website analytics reports. | 1 year 1 month | First-party |
yashr | This cookie is used for tracking and analytics purposes, registering data on users’ behaviour on the Website. | 1 year | Third-party |
rl_anonymous_id | This cookie is used for tracking and analytics purposes, helping website owners understand how visitors interact with the site, as well as to identify anonymously a visitor. | 1 year | First-party |
_ym_visorc | This cookie is used to record session data, allowing for the recording and analysis of user behaviour on the Website, contributing to the improvement of user experience and performance metrics. | 30 minutes | First-party |
bh | This cookie is used to analyze the actions of users on the Website to help improve user experience and monitor website performance. | 1 year 1 month | Third-party |
_ga_0M1BCR2275 | This cookie is used by Google Analytics to persist session state. | 1 year 1 month | Third-party |
_ym_isad | This cookie determines whether a user has ad-blockers. | 20 hours | First-party |
ymex | This cookie is used to store auxiliary information for Yandex.Metrica performance (such as ID creation time and their alternative values). | 1 year | Third-party |
ph_phc_olHxCBFpDpiHEHJdVMzoj8MJjKmv7GnEATRcdGQyCx0_posthog | This cookie is used by the analytics service PostHog for product analytics and testing purposes. | 1 year | Third-party |
(3) Targeting Cookies (optional)
Targeting (or advertising) cookies are used to deliver ads that are relevant to you and your interests. They track your habits and activity across different websites to build a profile of your interests and to provide you with personalized ads on the Website.
| Cookie Name | Description | Expiration | Type |
|---|---|---|---|
guest_id_marketing | This cookie is used to identify a visitor across visits and devices and allows the Website to present the visitor with relevant advertisement based on the visitor’s preferences. | 1 year 1 month | Third-party |
bcookie | This cookie is used to share the content of the Website via social media. | 1 year | Third-party |
yuidss | This cookie is used on the Website in order to optimize the relevance of advertisement through collection of the information on visitor behaviour on multiple websites. | 1 year | Third-party |
guest_id | This cookie is used to identify and track the Website visitor. | 1 year 1 month | Third-party |
_gcl_au | This cookie is used for the purpose of experimenting with advertisement efficiency across the Website. | 3 months | First-party |
personalization_id | This cookie carries out information about how the end user uses the Website and any advertising that the end user may have seen before visiting the Website. | 1 year 1 month | Third-party |
i | This cookie is used to make advertising messages more relevant to the user and may be involved in delivering targeted advertising based on user behaviour and preferences. | 1 year 1 month | Third-party |
_fbp | This cookie is used to deliver a series of advertisement products such as real time bidding from third party advertisers | 3 months | First-party |
muc_ads | This cookie is used to track and personalize advertising content to enhance user experience. | 1 year 1 month | Third-party |
lidc | This cookie is used to ensure the proper functioning of the Website. | 1 day | Third-party |
_rdt_uuid | This cookie is used to identify a browser over time to show relevant ads to users by collecting data on their preferences and behaviour across multiple websites. | 3 months | First-party |
guest_id_ads | This cookie is used by RudderStack to collect user data for marketing purposes by tracking the initial referrer page. | 1 year 1 month | Third-party |
rl_page_init_referrer | This cookie is used by RudderStack to collect user data for marketing purposes by tracking the initial referrer page. | 1 year | Third-party |
amp_8b5e75 | The cookie is associated with Accelerated Mobile Pages (AMP) and is used to support caching for AMP versions of the Website, enabling faster load times and enhanced user experience on mobile devices as part of a marketing optimization strategy. | 1 year | Third-party |
(4) Functionality Cookies (optional)
Functionality cookies allow Adapty to remember choices you make and provide enhanced, personalized features on the Website. For example, they can remember your login details, language preferences, and other customizable elements. These cookies optimize your experience on the Website by maintaining session consistency and providing personalized services.
| Cookie Name | Description | Expiration | Type |
|---|---|---|---|
yabs-sid | This cookie is used to identify user on the Website. | Session | Third-party |
_cfuvid | This cookie is used for purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services. | Session | Third-party |
hubspotutk | This cookie is used for user authentication. | 6 months | First-party |
wp-wpml_current_language | This cookie is used to store the current language. | Session | First-party |
Adapty:ClientData | This cookie is used to collect the user's IP address and geolocation via the ipgeolocation.io service for the purposes of A/B split testing and sending the IP address to HubSpot via API during the submission of a custom form at https://adapty.io/schedule-demo/. | 5 days 11 hours | First-party |
aRegStatus | The cookie is used to allow the Website to display a “Login” button instead of “Sign up”, if the user has an authorized account on the Website. | 3 months | First-party |
What to do if you want to manage cookie processing?
There are three methods by which you can modify the processing of cookies:
(1) Cookie customization
You are free to customize your cookie processing preferences in two ways: (i) when you open a webpage, a cookie banner will appear, allowing you to adjust cookie processing settings, or (ii) you can change your cookie processing preferences at any time by following this link.
(2) Cookie deletion
If you want to remove all cookies from your device, you should access the browser settings on your device and delete your browsing history (ensuring you include advanced settings).
Keep in mind that clearing your browsing history will remove preferences, saved logins, passwords, and other personalized settings on various sites (not only the Website).
(3) Cookie blocking
Browsers generally allow users to prevent cookie processing on all websites. Please note that blocking all cookies, including necessary ones, can disrupt website functionality. Check your browser’s help menu for guidance on cookie blocking:
Which third parties do we engage for cookie processing?
The following third-party services install third-party cookies on the Website:
- Google Analytics – provided by Google, Inc. (USA);
- PostHog – provided by PostHog, Inc. (USA);
- RudderStack – provided by RudderStack, Inc. (USA);
- Yandex.Metrica – provided by YANDEX limited liability company (Russia).
How do we notify you about changes to this Policy?
We may change this Policy from time to time. When we post changes to this Policy, we will revise the “Last Updated” date at the top of this Policy. If we make any material changes in the way we collect, use, and/or share information using these technologies, we will notify you by prominently posting notice of the changes in places where you use the Website. We recommend that you check this page from time to time to inform yourself of any changes in this Policy.
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