revenueOS for subscription apps
Scale your app business. Run subscriptions, test new ideas and grow revenue with one platform built for your whole team.
Built for humans and their agents
Built for every team
For every role behind
a subscription app
Whether one person wears every hat or the work
is shared, Adapty helps everyone move faster.
Developers
One SDK, one API on every platform. No subscription backend to build, no store updates to chase.
Product
Build and test your purchase flow without app updates. See what drives more revenue.
Marketing
See actual ROAS and predicted LTV. Match the flow to the ad, cut CAC and explore web funnels.
App owners
See what earns today and where the trend is heading, from one dashboard. Get store payouts earlier.
Subscription infrastructure
The SDK and backend
that keep up with every store
Validate purchases, keep access levels in sync, stream revenue events and recover revenue through the store APIs. One SDK interface across app stores and the web.
Your subscription state machine
Validate purchases and keep access levels in sync across every platform, through renewals, cancellations and billing issues.
Real-time revenue events
Reliable stream of revenue events as they happen, normalized for your backend and the rest of your stack.
Cut refund rate by 40%
Apple and Google approve fewer refunds when they see how the app was used.
Adapty sends that automatically.
Stores evolve. Platforms multiply. We keep up with it for you.
When StoreKit, Play Billing or Stripe change, we ship the updates.
When you add a platform, you keep the same paywalls, access levels
and analytics, on the app stores and the web.
Win back subscribers right when they tap “Cancel”
Adapty uses Apple’s API to put your message or offer on the cancellation screen, and shows you analytics on what works. Set it up from the dashboard, no backend to build.
“We chose Adapty because we believed they could support us as we continued to scale.”
One of your subscriptions
is likely running on Adapty
$5B
Revenue tracked
4B
Users served
80B
API calls / month
600K
Paywalls created
Paywalls, onboarding & pricing
Build and test your purchase flow without app updates
Change what users see, who sees it, and how much they pay. Test what drives more revenue. Skip the release cycle.
Explore Flow & Paywall Builder
Build the whole purchase journey
Design paywalls and onboarding flows together in one builder.
By hand, with our AI, or through your agent.
A/B test for revenue, not just conversions
Test entire flows and find what makes more money. Pick the winner based on both actual and predicted revenue.
Match
Target every user. Personalize every step
Use onboarding answers, country and customer attributes to show each user the right flow, paywall, and offer.
Update pricing from the dashboard
Manage products, offers and prices by country. Target and A/B test them by audience and market.
AI Growth Autopilot for your experiments
Our AI analyzes your app, competitors
and past results to recommend
what to test next.
“The revenue growth was not one big win. It was dozens of small ones compounding. Adapty made each of those tests possible.”
Free until you earn $5K/
month. Then 1% of revenue.
Infrastructure, flows & paywalls, analytics
and user acquisition tools, all included. No tiers.
No fixed fees. No credit card required. See pricing
Revenue Analytics
See revenue in real time. Predict where it goes next
“When we want to test a prototype, we read LTV, churn, expired users, and cohort revenue in one place, which makes launching a test easy.”
Adapty gives us the tools to grow and experiment. Subscription management, analytics, A/B tests — we use all of it. Their team actually listens, and that matters as much as the product itself.
User Acquisition
Turn more ad clicks
into paying subscribers
See which campaigns drive subscription revenue and send better signals back. Match the in-app flow to the ad.
Explore user acquisition toolsBring in your MMP data or use Adapty Attribution. Apple Ads attribution comes out of the box.
Tailor flows, paywalls, products and offers by campaign, keyword, creative or channel.
Track subscription revenue by source. See predicted LTV before cohorts mature.
Send subscription events and revenue back to Meta, TikTok and Google to help their models find users who pay
More ways to grow
Scale what works.
Explore what’s next.
Get more from Apple Ads
Automate bids on keywords, discover competitor keywords and test Custom Product Pages. Use subscription revenue to guide your decisions.
Explore Adapty Ads Manager
Launch web funnels without coding
Build quizzes and checkouts with FunnelFox AI, then bring paying users into your app.
Explore FunnelFoxGet paid earlier. Reinvest sooner.
Access advances on your App Store and Google Play proceeds to reinvest in acquisition before the stores pay out.
Explore Adapty FinanceAgents love Adapty
Give your agent hands
to grow your app
Build and improve paywalls and flows, and manage
Apple Ads through your agent.
Illustrative agent workflow: reviews a paywall, updates its headline, benefits and translations while keeping pricing, then asks for confirmation before publishing it for the Apple Ads keywords strength training and gym workout and increasing their bids by 20%.
Get started
Integrate Adapty SDK
into your app
Install the Adapty skills
Give your agent the know-how to integrate the SDK, configure Adapty, create paywalls and run experiments.
View agent setup guideAll your agent needs from you is an Adapty account.
Create a free one, or book a demo to see the agent magic.
Trusted at scale
Works anywhere.
Even offline
99.99% uptime SLA
Global clusters
300+ CDN points of presence
Works offline Three-layer fallback Paywalls load from the CDN cache first. If it fails, a separate fallback backend answers. If that fails too, the on-device backup serves the last known paywall, fully offline.How it works
Independently audited
GDPR compliant
Chat support and monitoring
Integrations
Your whole stack,
powered with revenue events
Send subscription events, revenue and customer data wherever your team needs it.
Explore integrations
Amazon S3
Google Cloud Storage
PostHog
Amplitude
Firebase
Meta
Slack
Mixpanel
AppsFlyer
AppMetrica
Adjust
Customer stories
Why app teams choose Adapty
40+ apps 600M+ users on Adapty
“A good infrastructure partner is one that understands your pace and is there when it matters. That’s been our experience working with Adapty, and we appreciate the collaboration we’ve built over time.”
Your revenueOS in one SDK
Integrate Adapty and build your next paywall today.
Never wait on an app release to run an experiment again.
