For marketers

Get more subscribers for the same ad spend

See ROAS and predicted LTV. Match paywalls to ads and send better revenue signals. Reinvest faster with Adapty Finance and grow with Ads Manager and FunnelFox.

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See what every campaign earns

Track revenue, cohort LTV and ROAS to see which campaigns bring paying subscribers, drive renewals, and earn their budget back.

Attribute every new subscriber

Apple Ads attribution comes out of the box. For other channels, bring your existing MMP or use Adapty Attribution to connect incoming traffic to subscriptions and measure ROAS.

Explore Adapty Attribution

Send revenue events to MMP, ad platforms and analytics

Send purchases, renewals, refunds, and billing issues to your MMP, ad platforms and analytics tools. Optimize acquisition with additional signals like trial_active, which tells your tools when a trial is still running.

Match the paywall to the ad, right from the dashboard

Build onboarding and paywalls that continue the story your ads started. Tailor screens, offers, and messaging to each audience with Flow & Paywall Builder. Publish changes without releasing a new app version.

Explore Flow & Paywall Builder

Find the paywall that earns more

Find the optimal paywall with Adapty paywall A/B testing that requires no additional coding. Compare subscriptions, offers, free trials, copy, images, and more.

Explore paywall A/B testing

Stop the guesswork, get accurate LTV prediction

With machine learning, Adapty’s LTV and revenue prediction will help you understand your profitability for a given cohort.

“We’ve been using Adapty’s analytics for a long time, but the predictive analytics feature turned out to be our crystal ball for future growth.”

Sergey Lagutyonok

Product manager at Impala Studios

Grow Apple Ads with subscription revenue in view

Optimize your Apple Ads campaigns for revenue, not installs. Let your AI agent find where to scale and suggest bid changes for your approval. Match search intent to the right onboarding and paywall.

Explore Adapty Ads Manager

Get paid earlier. Reinvest sooner.

Access advances on your App Store and Google Play proceeds to reinvest in acquisition 45 days earlier than the stores pay out.

Explore Adapty Finance

Boost app revenue fast with web funnels

Build and launch web-to-app funnels, integrate payments, optimize with A/B testing and scale globally — all in one platform, no coding needed.

Explore FunnelFox

We’re here for your team

Join the world's largest apps that already use Adapty

People from all kinds of businesses turn to Adapty to grow their revenue

Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.

Cem Ortabas

Co-founder and CEO, HubX

Almus runs many iOS apps, each with its own audience and monetization challenges. An error in payments analytics is critical, so we picked our platform deliberately. We migrated from RevenueCat to Adapty. The move wasn't easy, but the Adapty team went through it with us shoulder to shoulder. We speak the same language: their roadmap moves the metrics that matter to us – LTV and ROAS. Adapty is our growth partner.

Arkadiy Yukhnevich

CEO at Almus

We've been using Adapty since 2022 and it's become a core part of how we run our app business. Subscription management, analytics, A/B tests — we use all of it. Adapty gives us the tools to grow and experiment without slowing down. Their support and customer success teams actually listen, and that matters as much as the product itself. It's rare to feel like a partner rather than just a customer.

Roman Degtyarev

Co-Founder

We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.

Chris Bick

Founder and CEO, Bickster

Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel.

Kyle Smith

Head of data at Smitten Dating

We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.

Roi Mulia

Founder & CEO, SocialKit