Avatarify
Glam AI
Highlights
- 8.6x installs in a year from 91K to 782K
- 2x MRR in the same window
- 14% higher LTV per subscriber
- 28 more points of paywall reach
Renight is a sleep app built by Munice, a startup based in Seoul and San Francisco. The app uses patented Monaural Beats technology to improve sleep quality, supported by research from Yonsei University and from KRISS (Korea Research Institute of Standards and Science). By 2025, they had 2M+ users worldwide and a #1 ranking in the App Store.
Scaling revenue was straightforward in theory, but the data to do it confidently wasn’t in one place.
Data they couldn't act on
In 2024, Renight was growing organically. Conversion rates were solid, and the product had found its audience. But monetization data lived across Amplitude, Apple, and Google. Pulling it together took around 5 hours each time, so the team reviewed numbers once a week. Between sessions, the data kept changing. Decisions got made on estimates.
Tracking active subscribers was the hardest part. When the team decided to scale, they chose Adapty before the campaigns ran, before the product lineup existed.
One dashboard the whole team runs on
Revenue, active subscriptions, refunds, trial starts: One dashboard. The product team checks it after every change. The marketing team tracks free trial numbers daily, their core KPI. Each month, leadership pulls Adapty data to update investors.
A campaign they could finally track
The team identified lapsed subscribers and built a discount event for them. They created a discounted product in Adapty, added it to the paywall, and launched the campaign in days. It ran for 7 days. New trials picked up in the days after. The team tracked it in the revenue chart.
Subscriptions that follow the user
Renight users come back every night, and not always from the same device. They switch from phone to tablet, share accounts with a partner, or log in with a different account on a new device. With Adapty, the subscription follows them wherever they go.
Paywall reach: +28 pp without a release
The team used Adapty Placements to increase paywall coverage from 61% to 89.5% without a single app release. Through Adapty, they tested monthly, annual, student, and no-trial offers alongside different price points, trial lengths, and paywall designs. Engineering wasn’t in the loop.
Every experiment previously required a release cycle. Renight was growing too fast for that. The team now runs paywall experiments every week. That’s just how they work.
The results
Installs grew 8.6x. MRR doubled. LTV grew 14%. Paywall reach expanded by 28 percentage points.
782K installs, weekly paywall experiments, and a retargeting campaign tracked in real time. All of it ran on the same dashboard.
The time Renight didn’t spend on dashboards went into the campaigns that drove 8.6x growth.
