Higher ROAS.
Same ad budget.
Attribute the full subscriber journey, send richer signals back to ad platforms, and personalize every step from ad to paywall.
30k companies use Adapty to track ROAS and scale profitable ad campaigns 2x faster
Glam AI
Five minutes to first install attributed.
If you already use the Adapty SDK, you're most of the way there. Connect your ad accounts, create a configuration, and launch the campaign — no extra engineering.
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1
Connect the SDKIf you're on Adapty already, skip this step.
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2
Connect ad networksMeta, TikTok, Google, and Apple — OAuth, no API keys to paste.
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3
Run the campaignCopy the link from your configuration and launch.
“Adapty brought attribution and subscription performance into one platform, helping us understand what was actually driving growth and scale from $60K to $200K+ MRR in three months.”
Welmi
See every ad down to the creative.
Real-time, ad-level attribution across Meta, TikTok, Google, and Apple Search Ads. Trial starts, paid conversions, renewals, and cohort revenue — all tied back to the campaign, ad set, and creative that drove them.
| Source · creative | Spend | Trials | Paid | Revenue (7d) | ROAS |
|---|---|---|---|---|---|
|
Cooking_hook_v3 · 30s
Meta · advantage+ · US
|
$12,418 | 624 | 381 | $34,210 | ↑ 275% |
|
UGC_chef_15s · creator
TikTok · spark · US/CA
|
$8,940 | 512 | 298 | $21,604 | ↑ 242% |
|
"meal planner" · brand
Apple Search · keyword
|
$4,121 | 196 | 142 | $16,892 | ↑ 410% |
|
App_brand_search
Google · app · US
|
$6,802 | 288 | 164 | $12,540 | ↑ 184% |
|
Static_carousel_a3
Meta · advantage+ · EU
|
$5,612 | 142 | 62 | $3,808 | ↓ 68% |
|
Trend_dance_9s
TikTok · spark · UK
|
$3,210 | 98 | 41 | $2,981 | → 93% |
Bid on revenue. Not on installs.
Adapty Attribution sends enriched in-app events back to Meta, TikTok, and Google. Trials, paid conversions, renewals, and predicted revenue — so the ad networks finally bid on what pays back.
- ●Qualified Lead events — trials still alive 24h after start, not every sign-and-cancel.
- ●Predicted LTV as conversion value — not $9.99, the forecast $84.
Predicted ROAS on day 3. Scale or kill on day 4.
Adapty Attribution forecasts campaign ROAS and ad profit from early subscription signals. Scale winners while CPMs are still cheap. Cut losers before you've burned the budget.
not weeks — catch a bad campaign before lunch, not at next week's review
predicted ROAS and ad profit from early subscription signals, in the dashboard — not a separate notebook
more iterations than a weekly LTV read — compound the wins, kill the losers
Turn every ad into a personalized user journey.
Use attribution data to show a different onboarding, offer, or paywall based on the campaign, ad set, or creative that brought the user in.
Keep the message consistent from ad click to purchase, and increase the chance that each acquired user converts.
Ad-targeted onboarding
Show different onboarding flows based on the promise, angle, or use case in the ad.
Personalized paywalls
Match pricing, messaging, and paywall design to the campaign that acquired the user.
One flow from acquisition to conversion
Build audiences with Adapty Attribution data and personalize the post-install experience without creating a separate growth stack.
Start free, scale with revenue.
Free while you're under $5K monthly tracked revenue. After that, $0.04 per attributed install — no seat fees, no event-volume tiers.
- ✓Real-time, click-level attribution
- ✓All ad networks · ad-level analytics
- ✓Signal engineering for ad networks
- ✓pROAS & pAdProfit forecasts
- ✓Raw data export
- ✓Everything in Pro
- ✓Extra transaction data sources
- ✓Custom data exports tailored to your warehouse
- ✓Dedicated success manager & private Slack
- ✓Custom contract & SLA
Secure tool with modern
safety standards
Your data stays safe inside the compliant Adapty platform — no external sync, no hidden vendors.
Honest answers to the obvious questions.
How does the attribution work? +
We match installs to campaigns using probabilistic signals and feed enriched in-app event postbacks back to the ad networks for optimization. The output is ad-, ad-set-, and creative-level performance data in real time. Developers control what data is sent.
Does it work alongside SKAdNetwork? +
Yes. Adapty Attribution operates in parallel with SKAdNetwork — no interference with Apple's privacy framework. You keep your SKAN reporting; we add real-time ad-level performance data on top, so you don't have to wait for the SKAN window to close to make a decision.
How accurate is the matching? +
Consistently high. The matching model is built specifically for subscription apps and tuned per ad network. You see attribution quality per channel in the dashboard from day one — verifiable on your own data, no black box and no marketing-only number.
What about privacy and consent? +
Adapty Attribution uses anonymized signals. Developers decide what data is sent, in line with GDPR and CCPA. No identifiers leave the device that aren't already permitted by your app's consent model.
Do we need to replace our MMP? +
Your call. Adapty Attribution can be your primary attribution engine: it's purpose-built for subscription apps and integrates with the rest of the Adapty stack, so for most teams it covers everything the MMP did.
What does setup look like? +
If you already use the Adapty SDK: connect your ad accounts, create a campaign configuration, copy the link, and launch. No extra SDK to add. Most teams are live the same day.
Run ads that pay back.
Connect one ad network. See your real subscription revenue tied back to creatives in under ten minutes. Bring the others over when you're convinced.