How long does retention messaging take to go live?

In our customers’ experience, Apple’s access review has taken up to a month. After approval, you complete a sandbox performance test and submit your production messages for review. Read the setup guide.

Why use Adapty for retention messaging?

Adapty brings message creation, product assignment, AI translation, previews, and retention analytics into one dashboard. It also hosts the connection to Apple’s real-time API for you.

Where do subscribers see the message?

Apple’s Confirm Cancellation screen, after a subscriber taps Cancel Subscription in Settings or on the App Store, outside your app. Retention messages appear on iOS 15.1, iPadOS 15.1, macOS 14, and visionOS 1 or later. Subscribers on older versions see the plain confirmation screen.

Do I need to update my app?

No SDK update or app release is required for Retention Messaging. You configure the feature in Adapty and complete Apple’s setup and review process.

Can I run A/B tests or target custom user segments?

Custom user segmentation and A/B testing are coming soon. Today, you can assign messages to subscription products and add localizations.

Do I have to offer a discount?

No. You can use text alone or add an image. Offers and alternative plans give you more ways to encourage subscribers to stay.

Win back subscribers right when they tap “Cancel”

Reach subscribers on Apple’s cancellation screen and give them a reason to stay. Show messages, offers, or alternative plans and measure results in Adapty.
No backend to build.

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30K+ subscription apps run on Adapty.
Now they have another way to keep subscribers

One message at the right moment. Up to 5.16% subscribers saved from churn

A reminder, an offer, or a different plan. Give subscribers a reason to reconsider.

best observed result among early adopters using Adapty

No backend required

Create, localize, deliver, and measure.
All in Adapty

Create and preview in one place

Create your message, choose which subscriptions it applies to, and preview how it will look for your users.

Speak their language

Add translations yourself or generate them with AI.

See how every message performs

Track message views and retention outcomes in Adapty. Compare results across messages to decide what to improve next.

Leave delivery to us

Adapty handles Apple’s real-time requests and response-time requirements, with default messages as a fallback.

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Your first retention message starts here

Connect your app

Add your App Store Connect credentials and products. Request access from Apple using the URL Adapty provides.

Test the connection

Once approved, create a sandbox subscription and run Apple’s required performance test from Adapty.

Create your messages and launch

Switch to production, add your content and translations, and submit for Apple’s review. Your messages go live once approved.

Your questions, answered

How long does retention messaging take to go live?
In our customers’ experience, Apple’s access review has taken up to a month. After approval, you complete a sandbox performance test and submit your production messages for review. Read the setup guide.
Why use Adapty for retention messaging?
Adapty brings message creation, product assignment, AI translation, previews, and retention analytics into one dashboard. It also hosts the connection to Apple’s real-time API for you.
Where do subscribers see the message?
Apple’s Confirm Cancellation screen, after a subscriber taps Cancel Subscription in Settings or on the App Store, outside your app. Retention messages appear on iOS 15.1, iPadOS 15.1, macOS 14, and visionOS 1 or later. Subscribers on older versions see the plain confirmation screen.
Do I need to update my app?
No SDK update or app release is required for Retention Messaging. You configure the feature in Adapty and complete Apple’s setup and review process.
Can I run A/B tests or target custom user segments?
Custom user segmentation and A/B testing are coming soon. Today, you can assign messages to subscription products and add localizations.
Do I have to offer a discount?
No. You can use text alone or add an image. Offers and alternative plans give you more ways to encourage subscribers to stay.