Why Adapty?

Boost your app revenue with minimal effort

Adapty empowers you to integrate in-app purchases, set up paywalls, and run A/B tests — without app updates. Use our low-code solution to boost LTV by an average of 24% in just three months.

Book a demo Start for free

Enterprise-grade platform, still easy to use

For engineering

Integrate in-app purchases yourself or with an agent. Expand to new platforms without building a subscription backend. Rely on us to keep up with store API changes for you.

Learn more

For marketing

See which campaigns bring paying subscribers. Match onboarding and paywalls to your ads, and test changes without releasing a new app version.

Learn more

For product

Build and test onboarding and paywalls without app updates. Use revenue analytics to see what works and decide what to improve next.

Learn more

Why choose Adapty?

Add in-app payments without server code

Integrate in-app purchases quickly with Adapty’s SDK. We handle server-side verification, subscription events, and more.

Get started with SDK

Sync subscriptions across platforms and services

Manage all subscribers in one place and forward subscription events to analytics, attribution, and ad services with one-click integrations.

Check integrations

Ship paywall and onboarding updates in minutes

Create and launch flows and paywalls with our no-code builder right from the dashboard. Visually or with your AI agent. Test the entire journey together and launch without app releases or waiting on dev.

Flow & Paywall builder

Target the right audience with your paywalls

Segment users by country, store, ad or custom attributes, and localize in any language — all from your dashboard.

Learn more

Run A/B tests with winner prediction

Launch paywall A/B tests with real-time metrics and AI-powered predictive models to predict a test winner. Start and stop them in one click in your dashboard.

Learn more

Gain insights with analytics and AI predictions

Track metrics like ARR, MRR, and LTV in real time. Use AI predictions to forecast LTV and revenue, discover the expected payoff, and identify which cohorts will drive the most future revenue.

Learn more

Adapty vs alternatives

Subscription infrastructure, growth tools, and the performance to back them up.
Build, test, and scale without piecing together your own subscription stack.

Both platforms handle subscriptions. Adapty adds more ways to grow: onboarding tests, broader experimentation, real-time analytics, and user acquisition tools.

Compare with RevenueCat

Superwall started with webview paywalls and added infrastructure in 2025. Adapty has operated subscription infrastructure since 2020, combining it with fast native flows, analytics, and acquisition tools.

Compare with Superwall

In-house and other platforms

Building in-house or combining vendors means more integrations and maintenance. Adapty brings subscriptions, paywalls, experiments, analytics and UA tools together, with less infrastructure for your team to maintain.

Explore all comparisons

Why top apps trust Adapty

Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.

Cem Ortabas

Co-founder and CEO, HubX

Almus runs many iOS apps, each with its own audience and monetization challenges. An error in payments analytics is critical, so we picked our platform deliberately. We migrated from RevenueCat to Adapty. The move wasn't easy, but the Adapty team went through it with us shoulder to shoulder. We speak the same language: their roadmap moves the metrics that matter to us – LTV and ROAS. Adapty is our growth partner.

Arkadiy Yukhnevich

CEO at Almus

We've been using Adapty since 2022 and it's become a core part of how we run our app business. Subscription management, analytics, A/B tests — we use all of it. Adapty gives us the tools to grow and experiment without slowing down. Their support and customer success teams actually listen, and that matters as much as the product itself. It's rare to feel like a partner rather than just a customer.

Roman Degtyarev

Co-Founder

We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.

Chris Bick

Founder and CEO, Bickster

Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel.

Kyle Smith

Head of data at Smitten Dating

We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.

Roi Mulia

Founder & CEO, SocialKit

Trusted for usability and customer service

4.8/5.0

Based on 250+ reviews

Boost your app revenue with minimal effort

Enterprise-grade platform, still easy to use

For engineering

For marketing

For product

Why choose Adapty?

Add in-app payments without server code

Sync subscriptions across platforms and services

Ship paywall and onboarding updates in minutes

Target the right audience with your paywalls

Run A/B tests with winner prediction

Gain insights with analytics and AI predictions

Adapty vs alternatives

Why top apps trust Adapty

Trusted for usability and customer service

Trusted by 30,000+ apps and the world's largest app publishers