Adapty on Tech Crunch Read more

price testing

Find optimal subscription price and product with paywall A/B testing

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No credit card needed
No setup
Read the docs

Test products

Configure different prices, trial periods, promo offers and more in Adapty without app releases.

  • Use your own paywall design with Adapty products' distribution
  • Build paywall design with Adapty templates without designer and developer

A/B testing

3+ steps to start with Adapty SDK

Access levels stepAccess levels

The access level allows you to provide the user with the necessary functionality within the subscription

Products stepProducts

A product is a subscription with an access level and a specified period

Paywalls stepPaywalls

Paywall is a set of products.

A/B tests stepA/B test

A/B test allows you to determine the most profitable option and find the price that performs better

All the necessary infrastructure

Target users

Target users

Run A/B testing for any group of users. For example, run test only for new users from US with iOS 13 and English language.

Read the docs
Measure test results

Measure test results

Using math and statistics Adapty calculates your A/B test results for paywalls both in terms of conversion and revenue.

Read the docs
Design paywalls

Design paywalls


Create beautiful paywalls and test them without app release with Templates. Match your design guidelines with customizable layouts, fonts, colors, texts and images.

Read the docs