App Store Small Business Program

For the corresponding Play Store program, see Google Reduced Service Fee.

Organizations that receive up to 1 million USD in yearly App Store proceeds are eligible to participate in Apple’s Small Business program. If you enroll, the standard 30% store commission rate is lowered to 15%.

Program members must change their Adapty settings to ensure correct revenue calculations and integration event handling.

This article describes:

Configure Adapty

Adapty can apply the reduced commission rate to your analytics and integration events. To enable this, specify your Small Business Program status on a per-app basis.

To ensure a seamless transition, configure your SBP status in Adapty as soon as you receive approval.

If you retroactively reduce the commission rate, Adapty will change the analytics data, but won’t repeat past transactions’ webhooks and integration events.

  1. Open App SettingsGeneral
  2. Find the Small Business Program section.
  3. Click Add period.
  4. Select the membership start date.
  5. Select an end date, or enable the At the current moment checkmark to indefinitely extend this status. If you lose eligibility in the future, you can modify the end date.
  6. Click Apply.
The small business program section on the App Settings page

If your organization remains eligible for the program, its membership carries over to the next calendar year. But the membership status only applies to the date range you specify.

  • Click Add period to add a new membership period.
  • To extend this status indefinitely, enable the At the current moment checkmark.

To verify your configuration, open the Revenue chart and select Proceeds after store commission. Confirm that the displayed proceeds reflect the reduced commission rate.

Apply for the program

Eligibility requirements

Apple determines SBP eligibility based on your yearly proceeds — the previous calendar year’s sales after store commission and taxes.

To be eligible, the yearly proceeds of your organization and its Associated Developer Accounts must total 1 million USD or less.

Newly created organizations are automatically eligible to apply for the program.

Before you apply

Make sure that you:

  • Are the Account Holder in the Apple Developer Program
  • Have accepted the latest Paid Applications contract in App Store Connect
  • Can list all your Associated Developer Accounts

Enrollment

  1. Go to the App Store Small Business Program enrollment page.
  2. Click Enroll and sign in with your Apple Developer account.
  3. Review the pre-filled information (name, email, Team ID) and submit.

Review

The review process can take over a month. If you qualify, you’ll receive an approval email from Apple.

After you’re approved, there’s a waiting period. The reduced commission takes effect on the 15th day of Apple’s next fiscal period. It does not apply to earlier transactions.

Losing eligibility

When your total proceeds for the current calendar year surpass 1 million USD, you lose program membership, and Apple begins to apply the standard 30% sales commission.

If your business leaves the Small Business Program, immediately change the exit date in your settings. Otherwise, Adapty will continue to calculate commission at the reduced rate.

You can re-qualify for the program the year after your yearly proceeds fall back below 1 million USD. Read the official program terms for more details.