Organizations that receive up to 1 million USD in yearly App Store proceeds are eligible to participate in Apple’s Small Business program. If you enroll, the standard 30% store commission rate is lowered to 15%.

Program members must change their Adapty settings to ensure correct revenue calculations and integration event handling.

This article describes:

• How to set up Adapty if your app is enrolled in the Small Business Program
• How to enroll in the program if you want to reduce your store commission

Configure Adapty

Adapty can apply the reduced commission rate to your analytics and integration events. To enable this, specify your Small Business Program status on a per-app basis.

1. Open App Settings → General
2. Find the Small Business Program section.
3. Click Add period.
4. Select the membership start date.
5. Select an end date, or enable the At the current moment checkmark to indefinitely extend this status. If you lose eligibility in the future, you can modify the end date.
6. Click Apply.

If your organization remains eligible for the program, its membership carries over to the next calendar year. But the membership status only applies to the date range you specify.

• Click Add period to add a new membership period.
• To extend this status indefinitely, enable the At the current moment checkmark.

To verify your configuration, open the Revenue chart and select Proceeds after store commission. Confirm that the displayed proceeds reflect the reduced commission rate.

Apply for the program

Eligibility requirements

Apple determines SBP eligibility based on your yearly proceeds — the previous calendar year’s sales after store commission and taxes.

To be eligible, the yearly proceeds of your organization and its Associated Developer Accounts Accounts where you or your organization hold majority ownership (>50%) or have decision-making authority. must total 1 million USD or less.

Newly created organizations are automatically eligible to apply for the program.

Before you apply

Make sure that you:

• Are the Account Holder in the Apple Developer Program
• Have accepted the latest Paid Applications contract in App Store Connect
• Can list all your Associated Developer Accounts

Enrollment

1. Go to the App Store Small Business Program enrollment page.
2. Click Enroll and sign in with your Apple Developer account.
3. Review the pre-filled information (name, email, Team ID) and submit.

Review

The review process can take over a month. If you qualify, you’ll receive an approval email from Apple.

After you’re approved, there’s a waiting period. The reduced commission takes effect on the 15th day of Apple’s next fiscal period. It does not apply to earlier transactions.

Losing eligibility

When your total proceeds for the current calendar year surpass 1 million USD, you lose program membership, and Apple begins to apply the standard 30% sales commission.

You can re-qualify for the program the year after your yearly proceeds fall back below 1 million USD. Read the official program terms for more details.

Retroactive setting changes

When you change your reduced commission status in Adapty with a retroactive effective date, the new commission rate appears across Adapty’s data on different schedules:

Where the rate appears	What happens after you change the rate
Analytics dashboard (Revenue, Proceeds, MRR, ARR)	Adapty applies the new rate within 24 hours, when the daily recalculation runs.
S3, GCS, and BigQuery exports	Adapty applies the new rate at the next scheduled export.
Webhook events already delivered	Adapty cannot modify webhook events after delivery. They keep the old rate.

If your data warehouse stores revenue from webhook events, those records keep the old commission rate. To reconcile, retrieve the affected period from the analytics dashboard, or generate a fresh export to S3, GCS, or BigQuery.