Google Reduced Service Fee

For the corresponding App Store program, see App Store Small Business Program.

Google Play’s Reduced Service Fee program lowers the commission on your first 1 million USD in yearly earnings from 30% to 15%. Earnings above 1 million USD in the same calendar year are charged at the standard 30% rate.

Since January 1, 2022, Google charges 15% on all auto-renewable subscriptions regardless of this program. The Reduced Service Fee primarily benefits non-subscription in-app purchases and paid apps.

Program members must change their Adapty settings to ensure correct revenue calculations and integration event handling.

This article describes:

Configure Adapty

Adapty can apply the reduced commission rate to your analytics and integration events. To enable this, specify your Reduced Service Fee status on a per-app basis.

Configure your Reduced Service Fee status in Adapty as soon as you enroll.

If you retroactively reduce the commission rate, Adapty will change the analytics data, but won’t repeat past transactions’ webhooks and integration events.

  1. Open App SettingsGeneral.
  2. Find the Reduced Service Fee section.
  3. Click Add period.
  4. Select the membership start date.
  5. Select an end date, or enable the At the current moment checkmark to indefinitely extend this status. If your annual earnings exceed 1 million USD, you can modify the end date.
  6. Click Apply.
The Reduced Service Fee section on the App Settings page

The membership status only applies to the date range you specify. The program resets each calendar year.

  • Click Add period to add a new membership period.
  • To extend this status indefinitely, enable the At the current moment checkmark.
The Reduced Service Fee section on the App Settings page

To verify your configuration, open the Revenue chart and select Proceeds after store commission. Confirm that the displayed proceeds reflect the reduced commission rate.

Enroll in the program

Eligibility requirements

Google determines eligibility based on your yearly earnings across all accounts in your Account Group .

The 15% rate applies to the first 1 million USD in combined annual earnings. Any earnings above that threshold are charged at 30%.

Before you enroll

Make sure that you:

  • Have a payment profile set up
  • Can list all your Associated Developer Accounts

Enrollment

  1. Go to the Google Play Console.
  2. Create an Account Group and set your Developer Account as the Primary Developer Account.
  3. Link any Associated Developer Accounts to the group.
  4. Accept the Reduced Service Fee program terms.

After you complete these steps, Google automatically enrolls you. There’s no manual review or approval email. For detailed instructions, see Google’s enrollment guide.

Exceeding the threshold

When your combined annual earnings surpass 1 million USD, Google charges 30% on the portion above the threshold for the rest of that calendar year.

If your annual earnings exceed 1 million USD, immediately change the exit date in your Adapty settings. Otherwise, Adapty will continue to calculate commission at the reduced rate.

The program resets each calendar year. If your earnings exceed 1 million USD in one year, the 15% rate automatically applies again to your first 1 million USD the following year. No re-enrollment is required. Read the official program terms for more details.