Apple Ads Manager has a two-way integration with Apple Ads: you get near real-time performance data, and you can create and edit ads directly from the Adapty dashboard in a much more convenient way than in the native UI.

If you create an ad in the native Apple Ads dashboard, it will automatically appear in Apple Ads Manager within 24 hours.

What are ads

An ad is an ad creative assigned to an ad group inside a campaign. You can assign one active ad per ad group.

Create ads

Before you start, ensure you have created:

• Ad group. You can create it right in Apple Ads Manager dashboard.
• Custom product page. You need to set it up directly in Apple Ads. It must be approved by App Store before you can use it in your ad.

To create a new Apple Ads ad:

1. Go to Ads Manager from the sidebar menu. On any tab, click + above the table and select Create ad.

2. Select an app you want to launch the ad for.
3. Select an ad group for the ad.
4. Enter the ad name.
5. Select the ad status. Clear the Status checkbox if you want to start running the ad later.

6. Click Select CPP. You will see all the custom product pages for your app approved by App Store. You can select only one custom product page.

7. Click Create ad.

Edit ads

To edit an ad name, use any of the following options:

• Click the ad name in Ads Manager > Ads. Edit the ad name and click the check mark next to it.

  

• Select the checkbox next to the ad name and click Actions > Edit ad. Change the ad name and click Save changes.

  

Launch & pause ads

To launch or pause any ad from Apple Ads Manager, use any of the following options:

• Select or clear the checkbox in the Status column in Ads Manager > Ads.

  

• Select the checkbox next to the ad name and click Actions > Edit ad. Change the ad name and click Save changes.