Adapty Mail

Get started

Set up Adapty Mail and launch your first email flow.

Brand

Review and refine the brand profile that powers email generation and web paywalls.

Collect user emails

Pass user emails and stable identifiers to Adapty so campaigns can reach your users.

Set up your sending domain

Add DNS records, verify your domain, and understand warm-up so Adapty Mail can send on your behalf.

Create a campaign

Generate a complete email sequence from your app's store metadata and refine it before attaching to a flow.

Campaign analytics

Slice campaign performance by campaign, segment, A/B variant, message, or trigger — and see delivery, engagement, and revenue side by side.

Adapty Mail turns your Adapty user data into AI-generated email sequences that convert trial users into paid subscribers. It uses the profile data already in your Adapty project to build, send, and attribute campaigns — no separate email platform required.

Why Adapty Mail?

Sending targeted email campaigns requires copy, design, sending infrastructure, and revenue attribution. Each of these is a separate problem to solve.

Adapty Mail handles all of it. Your brand profile is built from your store URL and any other sources you add, and a complete email sequence is generated from it in under 2 minutes — sent from your own domain with personalized checkout links and purchase attribution.

How it works

  1. Collect emails: Your app passes user emails and customer_user_id values to Adapty via SDK. Adapty Mail uses this data to identify recipients and attribute revenue to the specific email that drove each purchase.
  2. Build a web paywall: The checkout page every email links to.
  3. Generate a sequence: AI uses your brand profile to produce 1–15 emails — copy, design, hero images, and personalized checkout links matched to your app’s category and brand voice.
  4. Launch a flow: Pick a trigger (never purchased, renewal cancelled, billing issue, subscription expired, or refunded) and a segment, then attach your campaign. Emails start sending automatically, and revenue from email-driven purchases is attributed back to the specific email that drove the conversion.

Requirements

To use Adapty Mail, you need:

  • An Adapty account
  • Email collection set up in your app — see Collect user emails
  • customer_user_id configured in your Adapty SDK
  • A domain you control with access to its DNS settings
  • A web payment provider (Stripe, Paddle, or PayPal)

Get started

Follow the Get started with Adapty Mail guide to complete setup and launch your first campaign.