Create a campaign in Adapty Mail

Adapty Mail generates a full email sequence — copy, design, hero images, subject lines, and delays — from your app’s store metadata. No copywriting or design work required. The campaign saves as a draft; it starts delivering only once you attach it to a flow.

Before you start

  • Saved web paywall: Every campaign must link to a web paywall. The backend rejects campaigns without one. See Create a web paywall if you don’t have one yet.
  • App Store or Google Play URL in Settings: The AI reads app metadata (name, category, description, screenshots) from this URL to tailor the sequence. Add it in Settings → App metadata if it isn’t set.

1. Generate the sequence

  1. In Adapty Mail, go to Campaigns and click Create.

  2. Set the campaign name.

  3. In the Web paywall dropdown, select the web paywall you want emails to link to.

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  4. Click Generate emails.

  5. In the generation dialog, pick a tone and language. By default, the AI determines the number of emails based on best practices and your app context. To set the number yourself, click Set number manually and pick a value (1–15, default 4).

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    The tone list is generated specifically for your app’s category — a different app sees different options. Your choice shapes subject lines, headlines, body copy, and CTA across every email; it doesn’t affect layout or hero images. Once you click Generate, the tone is locked to that campaign. To try another tone, create a new campaign — each generation can produce a different mix of options.

  6. Click Generate. Generation usually takes a few minutes. The backend times out after 5 minutes if it can’t complete — retry if that happens.

2. Review and refine

After generation, the full sequence is shown in a preview. For every email you can see:

  • Subject line variants: Three subject options per email. Adapty Mail tests them on delivery and continues sending the highest-performing one — see A/B testing.
  • Headline, body copy, and CTA: The main content block.
  • Hero image: A generated image matched to the email’s content and your brand.
  • Layout and delay: How the email is arranged, and how long after the previous email it sends.
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You can:

  • Regenerate individual emails: The AI rewrites the copy and a new hero image for a single email. Position, timing, and the overall design system (colors, typography, dark mode) stay the same — only the targeted email changes.
  • Edit the HTML directly: An HTML code editor opens for fine-grained control over anything the AI didn’t get right.

Emails adapt automatically. Multi-column designs collapse to a single column on screens under 620 px, and every layout is tested across Gmail (web and mobile), Apple Mail (macOS and iOS), Outlook desktop, Yahoo Mail, and Samsung Mail — in both light and dark mode.

3. Save as a draft

Click Create to save the campaign as a draft. No emails are sent yet — the campaign editor has no separate “publish” or “launch” action.

A campaign’s status reflects whether it’s attached to a live flow:

  • draft: Not attached to any flow.
  • live: Attached to a flow and currently routing users.
  • inactive: Was attached, but the flow’s A/B test wrapper has finished.
  • archived: Deleted from the dashboard.

A draft campaign never sends on its own. To start delivering emails, you need to either:

  • Attach the campaign directly to a flow, or
  • Include it in an A/B test and attach the A/B test to a flow.

Until one of those happens, the campaign stays in draft and no recipients are reached.