Adapty Mail generates a full email sequence — copy, design, hero images, subject lines, and delays — from your app’s store metadata. No copywriting or design work required. The campaign saves as a draft; it starts delivering only once you attach it to a flow.

Before you start

• Saved web paywall: Every campaign must link to a web paywall. The backend rejects campaigns without one. See Create a web paywall if you don’t have one yet.
• Brand profile: The AI uses your brand profile to shape copy, tone, and visuals across the sequence. Set it up in Adapty Mail under Brand if you haven’t yet — see Brand.

1. Generate the sequence

1. In Adapty Mail, go to Campaigns and click Create.

2. Set the campaign name.

3. In the Web paywall dropdown, select the web paywall you want emails to link to.

   

4. Click Generate emails.

5. Fill out the generation dialog:

   • Tone: Pick from the list. Options are generated specifically for your app’s category — a different app sees different options. Your choice shapes subject lines, headlines, body copy, and CTAs across every email; it doesn’t affect layout or hero images.
   • Language: Pick the email language.
   • Custom prompt (optional): Free-form instructions up to 2,000 characters. Use it to call out a promo, an occasion, audience nuance, must-include points, or extra tone direction the presets can’t capture.
   • Number of emails: By default, the AI picks the count based on best practices and your app context. To set it yourself, click Set number manually and pick a value (1–15, default 4).

   Once you click Generate, the tone is locked to that campaign. To try another tone, create a new campaign — each generation can produce a different mix of options.

   

6. Click Generate. Generation usually takes a few minutes. The backend times out after 5 minutes if it can’t complete — retry if that happens.

2. Review and refine

After generation, the full sequence is shown in a preview. For every email you can see:

• Subject line variants: Three subject options per email. Adapty Mail tests them on delivery and continues sending the highest-performing one — see A/B testing.
• Headline, body copy, and CTA: The main content block.
• Hero image: A generated image matched to the email’s content and your brand.
• Layout and delay: How the email is arranged, and how long after the previous email it sends.

The preview header has a Theme toggle (Auto, Light, Dark) — icon buttons in the top-right of the preview pane. It controls only how the preview renders; the generated content is identical across modes. Use it to check how each email looks in each color scheme without regenerating.

You can:

• Regenerate individual emails: The AI rewrites the copy and a new hero image for a single email. Position, timing, and the overall design system (colors, typography, dark mode) stay the same — only the targeted email changes.
• Edit the HTML directly: An HTML code editor opens for fine-grained control over anything the AI didn’t get right.

3. Save as a draft

Click Create to save the campaign as a draft. No emails are sent yet — the campaign editor has no separate “publish” or “launch” action.

A campaign’s status reflects whether it’s attached to a live flow:

• draft: Not attached to any flow.
• live: Attached to a flow and currently routing users.
• inactive: Was attached, but the flow’s A/B test wrapper has finished.
• archived: Deleted from the dashboard.