Create a campaign in Adapty Mail

Adapty Mail generates a full email sequence — copy, design, hero images, and subject lines — from your app’s store metadata. No copywriting or design work required. The send schedule comes from the campaign’s purpose rather than the AI, and every delay stays editable. The campaign saves as a draft, and an Adapty Mail flow is what starts it delivering.

Before you start

To generate and save a campaign, set these up first:

• Brand profile: Copy, tone, and visuals all come from it. Until one exists, Generate emails stays disabled. Brand covers how to build one.
• Company address: Anti-spam laws require a postal address in every marketing email, so Adapty Mail blocks generation until you add one under Settings > Company.
• Web paywall: Every marketing campaign links to one, and Adapty Mail won’t save a campaign without it. Email destinations covers the three destination types and how to create one.

1. Generate the sequence

1. In Adapty Mail, go to Campaigns and click Create.

2. In the New marketing campaign dialog, select the moment of the customer lifecycle the campaign is written for, then click Continue. The five purposes are the marketing flow triggers: Never purchased, Renewal cancelled, Expired, Billing issue, and Refunded.

3. Set the campaign name.

4. In the Email Destination (Web Paywall) dropdown, select the web paywall you want emails to link to.

   

5. Click Generate emails.

6. Fill out the generation dialog:

   • Tone: Pick from the list. Options are generated specifically for your app’s category — a different app sees different options. Your choice shapes subject lines, headlines, body copy, and CTAs across every email; it doesn’t affect layout or hero images.
   • Language: Pick the email language.
   • Custom prompt (optional): Free-form instructions up to 2,000 characters. Use it to call out a promo, an occasion, audience nuance, must-include points, or extra tone direction the presets can’t capture.
   • Number of emails: By default, the AI picks the count based on best practices and your app context. To set it yourself, click Set number manually and pick a value (1–15, default 4).

   The tone isn’t fixed. To try a different one, reopen the campaign and generate again. The trigger you picked at the start is the one thing you can’t change.

   

7. Click Generate. Generation usually takes a few minutes. It stops after five minutes if it can’t finish — retry if that happens.

2. Review and refine

After generation, the full sequence is shown in a preview. For every email you can see:

• Subject line: One per email. The sequence is planned as a whole, so consecutive emails employ different approaches to the same user. To compare the performance of different subject lines against one another, write a second campaign and compare the two in an A/B test.
• Headline, body copy, and CTA: The main content block.
• Hero image: A generated image matched to the email’s content and your brand.
• Layout and delay: How the email is arranged, and how long after the previous email it sends.

The preview header has a Theme toggle (Auto, Light, Dark) — icon buttons in the top-right of the preview pane. It controls only how the preview renders; the generated content is identical across modes. Use it to check how each email looks in each color scheme without regenerating.

You can:

• Regenerate individual emails: The AI rewrites the copy and a new hero image for a single email. Position, timing, and the overall design system (colors, typography, dark mode) stay the same — only the targeted email changes.
• Edit the HTML directly: An HTML code editor opens for fine-grained control over anything the AI didn’t get right.

3. Save as a draft

Click Create to save the campaign as a draft. No emails are sent yet — the campaign editor has no separate “publish” or “launch” action.

A campaign’s status reflects whether it’s attached to a live flow:

• draft: Not attached to any flow.
• live: Attached to a flow and currently routing users.
• inactive: Was attached, but the flow’s A/B test wrapper has finished.
• archived: Deleted from the dashboard.