ARR
The Annual recurring revenue chart shows revenue from all active auto-renewable subscriptions normalized to one year. The chart considers any paid, unexpired subscription as active. ARR is a crucial metric for tracking your subscription business’s growth and predicting future revenue.
Calculation
The calculator below does not take into account store commission and taxation. Compare the result to your gross revenue calculations.
ARR represents the predictable, recurring annual income of your subscription business. This metric is only useful when annual subscriptions are the biggest chunk of your sales.
For each subscription type, divide its price times subscribers by the number of years in the billing period, then add the results together. Enter the values for your subscriptions into the interactive calculator to measure your gross ARR:
ARR
For example, there are 2 active annual subscriptions with a price of $240, and 10 monthly subscriptions with a price of $30, and 20 weekly subscriptions with a price of $10, ARR = (2 _ $240 / 1) + (10 _ $30 / (1/12)) + (20*$10 / (1/52)) = $14480
ARR excludes subscriptions that have been refunded. When a subscription is refunded, it’s removed from the MRR calculation for all periods it was active, ensuring that MRR reflects only the recurring revenue from subscriptions that remain valid.
Available filters and grouping
- ✅ Filter by: Attribution, country, paywall, store, product, and duration.
- ✅ Group by: Renewal status, period, product, country, store, paywall, duration, attribution status, attribution channel, attribution campaign, attribution ad group, attribution ad set, and attribution creative.
You can find more information about the available controls, filters, grouping options, tax and commission controls, and how to use them in this documentation.
ARR chart usage
The Annual Recurring Revenue (ARR) chart is a valuable tool for measuring the growth and scale of your subscription-based business. It’s a widely-used metric that provides a normalized view of your recurring revenue over a 12-month period. To gain a better understanding of what’s driving your ARR, you can segment your data by key subscriber segments such as Store or Product Duration. By doing so, you can identify which segments are driving the most revenue, and optimize your business strategy accordingly.
Similar metrics
In addition to the ARR chart, Adapty also provides metrics for other revenue-related events, such as Revenue, MRR, ARPU, and ARPPU. To learn more about these revenue-related metrics, please refer to the following documentation guides: