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Add audience and paywall or A/B test to placement

Audiences in Adapty are segments of your customers that let you target the paywalls or A/B tests accurately. You can set up these segments using specific filters, making sure that the right paywalls show up for the right people.

When it comes to placement in Adapty, adding an audience to it means you're aiming specific content — like paywalls or A/B tests — at certain user groups. Linking an audience with a placement ensures that the content you want is seen by the right users at the right points in their app journey.

Open the placement to which you want to add a paywall or an A/B test or create a new one from the Placements section in the Adapty main menu.

  1. In the Placements/ Your placement window, add a paywall or A/B test to display for default All users audience. To do this, click either the Run paywall or Run A/B test button, then select the desired paywall or A/B test from the dropdown list. Please note that only previously created paywalls and previously created A/B tests are available in the lists.
  2. If you want to use more than one audience in the placement to create personalized paywalls tailored to different user groups, click the Add audience button and choose the desired user segment from the list. Please note that only segments you have previously created are accessible in the list. These segments signify different audience groups defined and created within Adapty.
  1. Now add the paywall or A/B test to show for this audience.
  2. Add as many audiences as you need and paywalls or A/B tests to show for them.
  3. If you have more than one audience, check that the audiences have the correct priorities. When you have different user audiences, a user can belong to more than one audience. For instance, if you've defined audiences like "US users, "Facebook users", and a general audience like "All users," it's crucial to determine which specific audience to consider first when a user falls into multiple categories. Correct the priorities if required.
  4. Click the Save and publish button.