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Change audience priority in placement

When you have different user audiences in one placement, a user can belong to more than one audience. For instance, if you've defined audiences like "Beginners", "Runners", and a general audience like "All users", it's crucial to determine which specific audience to consider first when a user falls into multiple categories.

In this scenario, we rely on audience priority. Audience priority is a numerical order, where #1 is the highest. It guides the sequence for audiences to check. In simpler terms, audience priority helps Adapty make decisions about which audience to apply first when selecting the paywall or A/B test to display. If the audience priority for a paywall or A/B test is low, users who potentially qualify for the paywall or test might bypass it. Instead, they could be directed to another audience with a higher priority.

Crossplacement audiences, meaning those created for crossplacement A/B tests, always take priority over regular audiences.

The "All users" audience always has the lowest priority since it’s a fallback and includes everyone who doesn’t match any other audience.

To adjust audience priorities for a placement:

  1. While creating a new or editing an existing placement, click Edit priority. The button is visible only if at least three audiences are added to a placement ("All users" and two others). If less, the order is obvious - the "All users" audience comes last.
  1. In the opened Edit audience priorities window, drag-and-drop audiences to reorder them correctly.
  1. Click the Save button.