Ads Manager in Adapty Ads Manager

Before you start using the Ads Manager, ensure you have completed the steps from this guide.

Apple Ads Manager lets you do three important things in one place:

  • See what really makes money – explore campaign, ad group, and keyword performance directly linked to installs, trials, subscriptions, and revenue.
  • Launch and restructure fast – create and edit campaigns, ad groups, keywords, negatives without switching to the native console.
  • Automate routine work – set up rules that automatically adjust bids and budgets to hit your target CPA/ROAS instead of doing it manually.

Analytics

See the app analytics in Apple Ads Manager.

Manage campaigns

Create and edit Apple Ads campaigns in Apple Ads Manager.

Manage ad groups

Create and edit Apple Ads ad groups in Apple Ads Manager.

Manage keywords

Add and manage Apple Ads keywords, negative keywords, and SKAG keywords in Apple Ads Manager.

Manage ads

Create and edit Apple Ads ads in Apple Ads Manager.

Create segments based on Apple Ads attribution

Create segments from campaigns, ad groups, and keywords in two clicks in Apple Ads Manager.