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Analytics in Adapty UA

Analytics is a section of the Adapty UA Dashboard that allows you to see multiple campaign metrics in a single place. You can customize which charts you would like to see and view data for all of your campaigns at once.

Metrics​

Adapty User Acquisition provides comprehensive metrics to measure campaign performance and user behavior. These metrics are available as standard values, with key metrics also offered as cohort metrics for time-based analysis of user groups.

See the complete metric list here.

Customize which metrics to show​

You can customize which metrics to show as well as their order. To do that, click the current present name (it's Default at first) in the top-right corner, select Edit columns and then either remove charts you don't need, add more or rearrange existing ones by drag and dropping.

For cohort metrics, you can add one or more cohorts at once. Select them from the existing cohorts or create custom ones.

You can also save views you use most as presets, so you can switch between them quickly anytime. Click the current preset name and click the Save icon or, in the Edit columns window, click Save as preset.

Controls​

On the Analytics page, you have four main controls:

  • Time ranges: See more.
  • Filters: Filter by metrics, so you can see only those values that are above or below some threshold.
  • Group by: Group by campaign parameters (like campaign ID or country) or time periods, so the results are better organized.
  • Store commission and taxes: See more.

Export data​

To analyze the raw data behind analytics, you can export it in CSV format by clicking the Export button.