Skip to main content

Integrate TikTok for Business with Adapty UA

Adapty UA’s TikTok for Business integration lets you track and optimize campaign performance in TikTok.

Step 1. Connect your TikTok account​

  1. Go to Integrations > TikTok Ads from the left sidebar and click Continue with TikTok.

  1. Sign in using your TikTok account and click Continue.

  2. Review the requested permissions and click Save.

After that, all your companies will be added to Adapty UA. You can proceed with adding campaigns.

Step 2. Add campaigns​

To add a TikTok for Business campaign to Adapty User Acquisition and track how your TikTok ads work in Adapty:

  1. Switch to the Web campaigns tab and click Create campaign. Select the app and click Save.
  1. In the General tab, paste your App Store and/or Google Play application URLs.
  1. Copy the Click link field value. Then, in TikTok Ads Manager, when creating your ad, paste this value in the Tracking URL field under the Advanced Settings section. This will allow Adapty to connect installs and purchases to ads in TikTok.
  1. (Optional) To send the conversion events back to TikTok, you can also associate your pixels from TikTok with campaigns in Adapty UA. To do that, select one of your existing pixels in the Pixel dropdown.

Step 3. Map events​

To send conversion events back to TikTok for campaign optimization, you need to configure event mapping in the Events names section. This allows Adapty to automatically send subscription events to your TikTok pixel when users perform actions in your app.

In the Events names section, toggle on the events you want to track in TikTok Ads Manager. For each enabled event, select the corresponding TikTok event from the dropdown or set a custom one. By default, Adapty maps Adapty events to TikTok's standard events.

Click Save to apply your event mapping configuration.

Additional configuration​

Additional parameters​

The Additional parameter field allows you to add custom data points for analysis outside Adapty. This is useful when you need to pass specific campaign or user data to external analytics tools or attribution partners.

In the Additional parameter field, enter any custom data you want to include with your attribution tracking. The additional parameter will be included in all attribution data sent to TikTok and can be used for advanced campaign analysis and optimization.

For example, if you're running multiple variations of the same campaign, you could add variant=A or variant=B to distinguish between different creative approaches.

important

Additional parameters change the Click link you paste in TikTok Ads Manager. If you have already copied this link there and added a custom parameter later, ensure you copy and paste an updated click link that contains the custom parameter.


Attribution settings​

Attribution settings control how Adapty matches user actions to your TikTok Ads campaigns. These settings determine the time windows for both deterministic and probabilistic attribution matching.

To configure attribution settings, go to the Attribution Settings tab in your campaign configuration. Here you'll find two main settings to adjust:

  • Deterministic matching window: This uses exact device identifiers (like IDFA on iOS or Advertising ID on Android) to match users to campaigns with high precision. Set this to 168 hours (7 days) for maximum attribution accuracy - this is the default and recommended value. When a user clicks your TikTok ad and installs your app within this window, Adapty can definitively attribute the install to that specific ad click using device identifiers.

  • Probabilistic matching window: This uses statistical modeling and device fingerprinting to match users when deterministic matching isn't possible. Set this to 6 hours for most campaigns - this is the default and works well for most use cases. For campaigns with high click volumes, you can reduce this to 1-2 hours. For users who can't be matched deterministically (due to privacy settings or other factors), Adapty uses probabilistic matching within this shorter window.

Click Save to apply your attribution settings.

Deferred deeplinks allow you to pass custom data to your app when users install it after clicking your TikTok Ads. This is particularly useful for creating personalized user experiences and tracking campaign performance with granular data.

Here's how it works:

  1. When a user clicks your TikTok ad, TikTok stores the deeplink data.
  2. After the user installs your app and it launches for the first time, Adapty retrieves the stored data and your app receives the custom parameters, allowing you to personalize the experience or track the campaign.

To set up deferred deeplinks:

  1. Go to the Deferred Deeplinks tab in your campaign configuration.
  2. Configure custom data for both iOS and Android by entering your data in the Deferred deeplink data field for each platform. This data will be available when your app launches after installation and can be used for platform-specific campaign tracking or user segmentation.
  3. Click Save to apply your configuration.