The Active subscriptions chart displays the number of unique paid subscriptions that have not yet expired at the end of each selected period. It includes regular (unexpired) in-app subscriptions that started and are currently active and excludes both free trials and subscriptions with canceled renewals. It’s a proxy for the size and growth of your subscriber base.

Calculation

The active subscriptions metric counts paid, unexpired subscriptions at the end of each period. For subscriptions without a grace period, expiration happens when the next renewal date passes without a successful renewal.

For example: 500 active subscriptions at the end of last month, plus 50 new this month, minus 25 that expired this month = 525 active subscriptions at the end of this month.

Refund handling

When a subscription is refunded, Adapty removes it from the active count — both currently and retroactively for past dates.

For the full comparison across metrics, see How metrics handle refunds.

Available filters and grouping

• ✅ Filter by: Attribution, Audience, Country, Offer Type, Offer ID, Offer Discount Type, Paywall, A/B tests, Placement, Period, Segment, Store, Product, and Duration.
• ✅ Group by: Period, Renewal status, Product, Country, Store, Paywall, Audience, Placement, Duration, Offer Type, Offer Discount Type, Offer ID, Segment, and Attribution.

Similar metrics

For a side-by-side comparison of these metrics, see the Metric comparison table.

• Churned (expired) subscriptions
• Cancelled subscriptions
• Non-subscriptions