New subscriptions

The New subscriptions chart displays the number of new (first-time activated) subscriptions in your app. This metric shows the number of new subscriptions starting in a specific time period, including both subscriptions that start from scratch and free trials that convert into paid subscriptions. It does not include subscription renewals or subscriptions that have been restarted.

New subscriptions chart

Calculation

The new subscriptions metric counts first-time subscription activations during the period — both subscriptions that start from scratch and free trials that convert into paid subscriptions.

The New subscriptions count includes all subscriptions that were initially activated during the period, even if they were later refunded. This means the displayed count may be higher than the number of subscriptions that ultimately generated revenue. To understand the net impact, compare this metric with the Refund events chart.

Available filters and grouping

Main article: Analytics controls

  • ✅ Filter by: Attribution, country, paywall, store, product, and duration.
  • ✅ Group by: Product, country, store, paywall, duration, renewal status, attribution status, attribution channel, attribution campaign, attribution ad group, attribution ad set, and attribution creative.

Similar metrics

For a side-by-side comparison of these metrics, see the Metric comparison table.