The New subscriptions chart displays the number of new (first-time activated) subscriptions in your app. This metric shows the number of new subscriptions starting in a specific time period, including both subscriptions that start from scratch and free trials that convert into paid subscriptions. It does not include subscription renewals or subscriptions that have been restarted.

Calculation

The new subscriptions metric counts first-time subscription activations during the period — both subscriptions that start from scratch and free trials that convert into paid subscriptions.

Refund handling

New subscriptions does not deduct refunds — the count includes subscriptions that were later refunded. To gauge net impact, compare against Refund events.

For the full comparison across metrics, see How metrics handle refunds.

Available filters and grouping

• ✅ Filter by: Attribution, Audience, Country, Offer Type, Offer ID, Offer Discount Type, Paywall, A/B tests, Placement, Period, Segment, Store, Product, and Duration.
• ✅ Group by: Renewal status, Product, Country, Store, Paywall, Audience, Placement, Duration, Offer Type, Offer Discount Type, Offer ID, Segment, and Attribution.

Similar metrics

For a side-by-side comparison of these metrics, see the Metric comparison table.

• Active subscriptions
• Churned (expired) subscriptions
• Cancelled subscriptions
• Non-subscriptions