Automation rules in Adapty Ads Manager let you act on campaign performance without manual intervention. You define conditions based on performance metrics, set an action, and schedule when the rule runs — the system does the rest.

There are two types of automation rules:

	Keyword rules	Search term automations
Runs on	Keywords	Search terms (actual user queries)
Action	Adjusts bids	Promotes terms to keywords, adds as negatives
Use case	Hit CPA and ROAS targets	Build keyword funnel from discovery traffic

Explore logs

The Logs tab shows a complete history of all rule executions, so you can track performance and troubleshoot issues.

To view logs, in the left sidebar go to Automations and switch to the Logs tab. The table shows:

• Rule name: The name of the automation rule.
• Created at: Date and time when the rule ran.
• Description: Summary of the action taken, conditions applied, and targets (for example, “Decrease bid by 25%, IF Spend (previous 3 days) > $20 AND Installs (previous 3 days) is 0, Applied to: Keywords in 3 campaigns”).
• Status: Execution status — Success, Ran with errors, or Failed.

To export detailed execution data as a CSV, click the download icon next to a log entry. The file format differs by rule type:

• Keyword rules: lists all affected keywords with their previous and new bids.
• Search term automations: lists each evaluated search term with its source campaign and ad group, target ad group, action result, negation result, bid, and match type.

To filter the table by rule name, use the filter above the table.

If you don’t see the latest updates, click Refresh table to pull fresh data.

You can also track rule timing in the Automations tab using the Date last run and Date next run columns.

Launch and pause rules

To launch or pause a rule, toggle the switch in the Status column next to the rule.

Pausing lets you temporarily disable a rule during specific campaign periods or while making adjustments, without losing the rule configuration.

Run a rule immediately

While rules run on their schedule, you can trigger any rule immediately:

1. Click the three dots next to the rule.
2. Select Run rule right now.

The rule runs immediately and applies its configured action to all matching keywords or search terms. Use this after adding keywords, ad groups, or other structural changes, when you want the rule to run before the next scheduled time.

Duplicate a rule

To save time when creating similar rules:

1. Click the three dots next to the rule.
2. Select Duplicate.
3. Edit the duplicated rule as needed and click Save.

Delete a rule

To remove a rule you no longer need:

1. Click the three dots next to the rule.
2. Select Delete and confirm.

Deleting a rule is permanent. If you might need the rule later, pause it instead.