What's new

Discover the latest features, improvements, SDK updates, and documentation enhancements that help you optimize your app’s monetization strategy. This page highlights the most important releases each month.

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March 2026

  • Developer CLI: Manage your Adapty account from the terminal without opening the Dashboard. The CLI lets you create apps, define access levels, set up products, create paywalls, and configure placements — all scriptable for automated environments. An Adapty CLI skill is also available to help AI coding assistants work with the CLI. Learn more

  • Overview page in Apple Ads Manager: See all key Apple Ads metrics in one place, each with a trend chart. Filter by app using the header dropdown, customize which metrics appear, and adjust the chart type and revenue display. Learn more

  • Market Intelligence in Apple Ads Manager: See which keywords your competitors run ads on across 50+ countries, and add top-performing keywords directly to your campaigns. Learn more

  • Full-cycle keyword automations in Apple Ads Manager: Automatically adjust bids, pause or activate keywords, and move them between ad groups based on performance rules you define. Learn more

  • Bid history in Apple Ads Manager: View the full change log for any keyword’s CPT bid — when each change happened, the previous and new values, and which automation rule triggered it. Learn more

  • Visual rounds in Autopilot: Paywall design suggestions are now first-class rounds in your growth plan — listed in the sidebar alongside monetization rounds. Each visual round includes a design mockup, a description of when the pattern works best, and the key metrics it targets. Learn more

  • Add your own hypothesis to Autopilot: Extend your growth plan with custom rounds. Add a title, description, round type (monetization or visual), target metrics, and — for monetization rounds — the products involved. Learn more

  • Reorder Autopilot rounds: Drag and reorder the stages of your growth plan to run experiments in the order that fits your strategy best. Learn more

  • Geo-pricing rounds in Autopilot: Test country-specific price changes as a new type of round in your growth plan. Based on Market Insights data, Autopilot recommends whether to increase, decrease, or maintain prices in each country. Add a recommendation as a geo-pricing round to run it as an A/B test — up to 5 can run simultaneously. Learn more

  • Search term automations in Apple Ads Manager: Automatically promote winning search terms to exact-match keywords and negate them at the source — without manual report downloads. Rules can be created from templates or built from scratch with custom conditions and schedules. Learn more

  • Maximize Conversions bidding in Apple Ads Manager: When creating campaigns, you can now select Maximize Conversions as the bidding strategy. Apple’s algorithm maximizes downloads within your budget, guided by an optional target CPA. Learn more

  • Google Ads and FunnelFox integrations in Adapty UA: New integrations with Google Ads and FunnelFox are now available in Adapty UA. Google Ads | FunnelFox

  • Documentation in Chinese: The Adapty documentation is now available in Chinese (中文). Switch languages using the language selector in the top navigation.

February 2026

  • Country-specific product pricing: Set different prices per country directly in the Adapty dashboard — Adapty syncs changes to App Store Connect and Google Play automatically. Every pricing update is logged in the audit log, so no change goes untracked. Learn more

  • Country-level competitor pricing in Autopilot: Compare your subscription prices against competitors in your top markets. Learn more

  • Onboarding version control: Track and manage versions of your onboardings with a full version history. Review changes and roll back when needed. Learn more

  • Paywall conversion charts in analytics: Two new conversion charts — Paywall view → Trial and Paywall view → Paid — show how your paywalls convert viewers into subscribers. Learn more

  • Duplicate segments: Copy an existing segment with all its filters instead of rebuilding a similar one from scratch. Useful when running multiple campaigns or A/B tests with overlapping audiences. Learn more

  • Push notifications in Adapty mobile app: Configure push notifications for 14 event types directly in the Adapty iOS app to stay on top of subscription activity without opening the dashboard. Learn more

  • Kotlin Multiplatform SDK 3.15: Adds onboarding support, web paywalls, and API improvements. Learn more

  • Capacitor SDK 3.16: Adds Capacitor 8 support. Projects using Capacitor 7 should stay on SDK v3.15. Learn more

  • LLM-assisted SDK integration guides: Step-by-step guides for integrating Adapty with the help of AI coding assistants. Each guide walks your LLM through the full implementation, from dashboard setup to purchases. iOS | Android | React Native | Flutter | Unity | Kotlin Multiplatform | Capacitor

January 2026

  • Capacitor SDK officially released: The Capacitor SDK is now production-ready after extensive testing. Build subscription apps for iOS and Android using Capacitor with full Adapty integration support. Learn more

  • Autopilot for new apps: Autopilot analysis is now available even if your app doesn’t have extensive transaction history yet. Get data-driven price optimization recommendations and create your growth plan from day one. Learn more

  • Global pricing opportunities in Autopilot: Identify revenue potential across your top-performing markets with country-specific pricing recommendations. Autopilot analyzes conversion rates and purchasing power for your next top 5 countries, providing data-driven insights on whether to increase, decrease, or maintain prices based on the Adapty Pricing Index. Learn more

  • Billing recovery conversion metrics: New analytics charts track revenue recovered from billing issues and grace periods. Monitor “Billing issue converted”, “Billing issue converted revenue”, “Grace period converted”, and “Grace period converted revenue” to measure your retention recovery efforts.

  • Direct ad management in Apple Ads Manager: Create and manage your Apple Ads campaigns directly within Adapty without switching between platforms. Learn more

  • Apple Ads Manager analytics: Access detailed ad-level performance metrics and attribution data within Adapty. View campaign performance, ad group analytics, and attribution insights in a unified dashboard. Learn more

  • Apple Ads attribution charts: Combine multiple attribution metrics in customizable charts to analyze your Apple Ads performance alongside subscription data. Learn more

  • Apple Ads attribution segments: Create user segments based on Apple Ads attribution data with a streamlined two-click workflow. Target users by campaign, ad group, or keyword for more precise analysis and experiments. Learn more

  • New documentation platform: The documentation site has been migrated to a new platform, enabling faster feature updates and improved user experience with enhanced search, navigation, and content organization.

December 2025

  • Apple Ads Manager documentation: Combine your Apple Search Ads campaign data with revenue metrics in a single analytics dashboard. The new documentation covers campaign creation, ad group management, and ways to track your ad spend ROI alongside subscription performance. Learn more

  • In-app web paywalls: Display web-based paywalls within your app using an in-app browser, providing a seamless experience without external redirects. iOS | Android | React Native | Flutter

  • Line-by-line AI translation in Paywall Builder: Select specific text elements in your paywall and translate them with AI assistance, making localization more precise and flexible. Learn more

  • Rolling segments: Create dynamic audience segments that automatically update based on moving time windows. For example, create a segment for “users who installed the app in the last 7 days” that continuously refreshes to always show your newest customers. Learn more

  • Meta and TikTok campaign setup guides: Step-by-step documentation for creating and tracking campaigns on Meta (Facebook & Instagram) and TikTok, with conversion tracking and analytics integration. Meta | TikTok

  • Manual paywall implementation quickstart guides: Implement in-app purchases faster with step-by-step quickstart guides that show you how to integrate Adapty SDK into your custom paywall UI. iOS | Android | React Native | Flutter | Unity | Kotlin Multiplatform | Capacitor

  • In-app browser for onboarding links: External links in onboardings now open in an in-app browser by default, keeping users in your app. You can customize this behavior to use external browsers if needed. iOS | Android | React Native

  • Improved Autopilot suggestions: Autopilot now provides better price optimization recommendations based on enhanced analysis of your subscription data. Try Autopilot

  • Documentation dark mode: The docs now support dark mode with automatic system preference detection or manual toggle at the top right.