Adapty is an in-app purchase platform for mobile apps, built around one mission: make apps rich. It gives you everything to grow revenue: acquire users, convert them, keep them subscribed, and win back the ones who leave.

One signup gives you access to the entire Adapty ecosystem from day one. Just click the Adapty logo to switch between the products:

• Core — process purchases without touching StoreKit or Google Play Billing, design no-code paywalls, and track revenue in real time. The other products build upon this foundation.
• Adapty Ads Manager — run and optimize Apple Ads, measured against real subscription revenue.
• Adapty Attribution — see which ad channels actually drive revenue, no MMP required.
• Adapty Mail — convert trials and win back churned users with automated email.

Two more products sit alongside the core four: FunnelFox (web-to-app funnels and hosted checkout) and Adapty Finance (advances against future subscription revenue).

How the products fit together

Each product touches the customer at a different point of the lifecycle. Hover any linked feature for a quick definition, or click through to its documentation.

Built for AI workflows

Run Adapty from your AI coding agent — integrate, manage, and reference it without leaving your editor. Point the agent at the SDK integration skill for your platform and it completes the whole setup in one command, or follow a step-by-step LLM guide to review each step yourself.

Your AI tool can pull in the docs whichever way fits. Copy any page as Markdown with the Copy for LLM button, or point it at llms.txt — a map of the whole doc set. For live access, the Context7 MCP server surfaces the most relevant code snippets from the docs in Cursor, Claude Code, and other IDEs. See Manage Adapty with AI for every entry point.

Core

Core is the base Adapty platform. It presents your paywalls, oversees purchases, and measures what happens next.

SDKs and stores

Skip the billing plumbing. Adapty handles purchases, receipt validation, and renewals for you, and keeps every subscriber’s status accurate in real time — so you always know who has access and why.

Inside your app, the Mobile SDKs run the purchase flow end-to-end, or observe your existing billing if you already have one. They cover 7 platforms: iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, and Capacitor.

Server-side, Adapty connects to the stores directly, so every renewal, refund, and billing issue reaches you in real time — even when the app is closed. Supported: App Store, Google Play, Stripe, and Paddle, plus a custom integration for any other provider.

Products, offers, and access levels

Adapty separates what you sell from what users unlock. Because of that split, you can reprice, swap products, or launch offers without shipping an app update. Three pieces make it work:

• Products — one product unifies your App Store, Play Store, and web SKUs — subscriptions, one-time purchases, or consumables — so you manage the catalog in one place.
• Offers — the levers that move conversion: introductory, promotional, and win-back discounts.
• Access levels — allow you to decouple access privileges from individual products.

Flows and placements

Build the screens that drive revenue — paywalls, onboardings, quizzes — without writing code. Flows render on-device through the SDK, so you can change copy, design, and pricing anytime without an app release. Start from a template or a blank canvas. Attach each flow to a placement, then target different audiences built from segments.

Profiles and segments

Look up any subscriber to see their full history — profiles hold each user’s event timeline, subscription state, revenue, and custom attributes. Slice your user base into segments by any attribute, then personalize what users see, filter analytics, and scope A/B tests. The event feed streams every subscription event as it happens.

A/B tests and AI Growth Advisor

Grow revenue by finding what converts best:

• A/B tests — test different prices, trial lengths, and flow designs.
• AI Growth Advisor — tells you exactly what to A/B test next. Benchmarks your paywall against 20,000+ subscription apps and ranks experiments by expected revenue lift. See how it works.

Analytics and Predictions

Analytics turns store, SDK, and attribution data into a real-time revenue dashboard with dozens of metrics — many more than the App Store and Google Play show on their own. Go deeper with cohort, funnel, retention, and conversion analyses. Predictions forecast each cohort’s LTV months ahead and call A/B test winners before they reach statistical significance. Scheduled reports land in your inbox.

Developer CLI

The Adapty Developer CLI sets up products, placements, and access levels from the command line — an alternative to the dashboard for developers who prefer the terminal.

Adapty Ads Manager

Adapty Ads Manager is an Apple Ads platform. It replaces the native Apple Ads console with AI-driven optimization, real-time revenue attribution, and competitive intelligence. Because Core already tracks every install, trial, subscription, and renewal, Ads Manager connects ad spend directly to LTV. No MMP required.

Key features:

• Campaigns and keywords — build and manage them, along with ad groups and bids, from the Adapty dashboard.
• AI Agent — plain-language full-funnel queries and recommendations.
• Market Intelligence — competitor keyword strategies across 50+ countries.
• CPP A/B Tests — custom product pages compared head-to-head.
• Automations — your campaigns optimize themselves. Bids, keywords, and search terms adjust automatically when your metrics cross set thresholds.

Adapty Attribution

Adapty Attribution matches app installs and subscription revenue to the ad campaigns that drove them. It combines ad-platform spend, tracking-link clicks, and SDK install events into ROAS, LTV, and cohort views across your paid channels. No external MMP required.

Key features:

• Ad-platform integrations — Meta Ads, TikTok for Business, FunnelFox, and S3/GCS pipes.
• Tracking links — generated in Adapty, added to your campaigns, and matched to installs at first launch.
• Deferred deeplinks — route new users to the right in-app content on first launch, even if they clicked before installing.
• Attribution data — receive the attribution payload in your app for custom logic.

Adapty Mail

Adapty Mail turns user data into AI-generated email campaigns. It builds a brand profile from your app’s store listing, landing page, and social profiles, then generates a full email sequence in minutes. Emails are sent from your verified domain, and each purchase is attributed to the email that drove it. No separate email platform required.

Key features:

• Campaigns — a complete multi-email sequence, generated in one pass. It starts sending once you attach it to a flow.
• Flows — bind a campaign to a segment and a subscription-event trigger like never purchased or billing issue, so it sends automatically.
• Web paywall — personalized checkout pages, one per recipient, so purchases attribute back to the email.
• Segments and profiles — reach the users most likely to convert. Build a segment from purchase state, country, or revenue, then trigger a campaign or flow off it. The data comes from Adapty Core, limited to identified profiles with an email.

Connect Adapty to your existing stack

Third-party integrations forward subscription events to the analytics, attribution, and messaging platforms your team already uses:

• Analytics: Amplitude, Mixpanel, PostHog, Firebase / Google Analytics, AppMetrica, SplitMetrics Acquire.
• Attribution: AppsFlyer, Adjust, Branch, Airbridge, Apple Ads, Singular, Tenjin, Asapty, Facebook Ads.
• Messaging: Braze, OneSignal, Pushwoosh, Slack.
• Webhook and ETL: custom webhooks, Amazon S3, Google Cloud Storage.

The wider ecosystem

Two more products connect to your Adapty data but serve needs outside the core lifecycle.

FunnelFox

FunnelFox is a web-to-app funnel builder. It creates landing pages and quizzes that drive shoppers to your app. Its billing engine collects their payments on the web. Connect FunnelFox to Adapty for subscription tracking and revenue attribution.

Adapty Finance

Adapty Finance advances your future subscription revenue, so you skip the wait for store payouts.

Next steps

• Is Adapty right for me? — a use-case-first tour of the platform.
• Quickstart guide — connect a store, add products, and integrate the SDK.
• Manage Adapty with AI — every entry point for using Adapty with an AI coding tool.