In this guide, you will set up Adapty Mail and launch your first email flow.

The setup has six parts:

1. Configure your Adapty SDK
2. Connect Adapty Mail to your app data
3. Set up your sending domain
4. Create a web paywall
5. Generate a campaign with AI
6. Launch a flow

Before you start

Make sure these are in place before you start:

• DNS access: You can add records to your root domain.
• Web payment provider: You have a Stripe, Paddle, or PayPal account with your subscription products configured.

1. Configure your Adapty SDK

Adapty Mail needs three things from your app: purchase data (so it can attribute revenue back to the email that drove each conversion), a stable user identifier, and user emails.

1. Let Adapty track your revenue. The first step depends on whether you already have in-app purchases implemented:

   • If you already have in-app purchases implemented with Adapty, you don’t need to do anything else at this stage.
   • If you already have in-app purchases implemented without Adapty and don’t plan to migrate to Adapty, install the Adapty SDK for your platform in observer mode. At this stage you only need to add the SDK to your project, activate it with observer mode enabled, and report transactions. Platform guides: iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, Capacitor.
   • If you don’t have in-app purchases implemented yet and want to use Adapty, complete the steps from the quickstart guide to delegate handling purchases to Adapty.

   Then enable App Store server notifications in Adapty to receive revenue-related updates directly from the App Store.

2. Set up user identification. Pass a stable ID — your backend user ID, Firebase UID, or similar — either by calling Adapty.identify() or by passing customerUserId to .activate() at SDK startup. The customer_user_id is how Adapty Mail matches campaigns, clicks, and purchases back to the right profile.

   Platform guides: iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, Capacitor.

3. Collect user emails. Once a user provides their email in your app (for example, at sign-up or checkout), pass it to Adapty by calling updateProfile with the email attribute. Every recipient of a campaign needs this value.

   Platform guides: iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, Capacitor.

   If your app doesn’t yet collect emails, see Email collection strategies.

2. Connect Adapty Mail to your app data

With the SDK wired up, two dashboard settings hook your app up to Adapty Mail so the product can actually use what the SDK sends.

1. Enable the Adapty integration. In Adapty Mail, go to Settings → Integrations and turn on the Adapty integration. When enabled, Adapty sends info on all events generated by your customers — new subscriptions, renewals, trials, conversions, refunds, and billing issues. These events directly drive which segment a customer falls into, which campaign they’re assigned to, and whether sending emails is stopped based on their purchase state.

   

2. Add your App Store or Google Play URL. In Adapty Mail, go to Settings → App metadata and paste a direct store URL — https://apps.apple.com/…id{numbers} for iOS or https://play.google.com/store/apps/details?id={package} for Android.

3. Set up your sending domain

Adapty Mail sends from your own domain. You add DNS records once — all campaigns use the same verified domain.

1. In Adapty Mail, go to Settings → Email Domains.
2. Enter your root domain (for example, yourapp.com) and click Preview. Only apex domains are accepted — subdomains like app.yourapp.com are rejected at input.

3. Adapty generates two sending subdomains (mail.yourapp.com and email.yourapp.com). Click Confirm to show the required DNS records.

4. In your domain registrar, add the 10 DNS records shown (5 per subdomain):
   • 3 CNAME records (DKIM) per subdomain
   • 1 MX record (Mail-From) per subdomain
   • 1 TXT record (SPF, v=spf1 include:amazonses.com ~all) per subdomain
5. Optionally, add a DMARC TXT record on your root domain (recommended).
6. Return to Settings → Email Domains and click Check Verification.

Verification timing at a glance:

• Automatic polling: First check runs about 5 minutes after you submit. Intervals grow to once per hour until records are found.
• Manual check: Click Check Verification any time to trigger an immediate check.
• DNS propagation: Usually minutes, up to 48 hours in rare cases.
• Verification window: 7 days. If it lapses, your DNS records stay in place — re-enter your domain in Settings → Email Domains to start a new window.

For details on each record type and domain warm-up, see Set up your sending domain.

4. Create a web paywall

Every email links to a web paywall — the checkout page users land on when they click a CTA. You have two options:

• Generate with AI: Let the bundled web paywall builder produce one for your app.
• Use your own hosted paywall: Plug in a paywall you already host.

To start, in Adapty Mail go to Web Paywalls → Create.

Option A: Generate with AI

1. Select Generate with AI.
2. Click Log in to the paywall builder. The web paywall builder opens in a new tab. If you aren’t already signed in, sign in using your Adapty credentials.
3. In the builder, enable your payment provider integration (Stripe, Paddle, or PayPal). See Web paywall configuration for details.
4. Return to Adapty Mail and click Proceed to generation.
5. Review the generated paywall, then save and publish.

Option B: Use your own hosted paywall

1. Select Enter URL manually.

2. Paste the URL of your hosted paywall. The URL must include the {email} and {external_profile_id} placeholders as query parameters — Adapty Mail fills these in per recipient so the checkout page knows who the visitor is. Example:

   https://example.com/paywall?email={email}&profile={external_profile_id}

3. Save and publish.

For checkout funnel anatomy and how personalization works, see Set up checkout.

5. Generate a campaign with AI

AI creates the full email sequence for you — copy, design, hero images, and personalized checkout links, all tailored to your app.

1. In Adapty Mail, go to Campaigns and click Create.
2. Set the campaign name.
3. In the Web paywall dropdown, select the web paywall you added on the previous step.

4. Click Generate emails.
5. In the generation dialog, pick a tone and language. By default, AI determines the number of emails to generate based on the best practices and the app context. If you want to set the number of emails yourself, click Set number manually and set it (1–15, default 4).

6. Click Generate. Generation usually takes a few minutes. The system times out after 5 minutes if it can’t complete — retry if that happens.
7. Preview each email. You can regenerate individual emails, edit the copy, or open the HTML editor for fine-grained control.

8. Click Create to save the campaign.

The campaign saves as a draft and isn’t sending yet — campaigns go live only when attached to a flow (next step). There’s no separate “publish” action in the campaign editor.

6. Launch a flow

A flow pairs a trigger (an event like a subscription expiring) with a segment, and sends that segment the campaign you choose. Adapty Mail ships with three fixed triggers, each with its own flow view.

1. In Adapty Mail, go to Flows, then open the trigger you want to configure:
   • Never purchased — users who signed up but haven’t bought yet.
   • Expired — subscriptions that have ended.
   • Refunded — purchases that got refunded.
2. Click Create to open the dialog.

3. In the dialog:
   • Pick a Segment (for example, All Users to target everyone who hits this trigger, or, create a new segment based on the profile attributes).
   • Leave content type set to Campaign (the A/B Test option is covered in A/B testing).
   • Select the Campaign you saved in Step 5.
4. Click Save.

The flow goes live immediately — there’s no separate launch step. From this point on, users who match the segment will start receiving the campaign as soon as they hit the trigger event.

Troubleshooting

Issue	Solution
DNS verification stuck	Check that records match exactly — no trailing dots, correct CNAME targets. Wait 5–10 minutes, then click Check Verification again
Verification window expired	Your records remain in place. Re-enter your domain in Settings → Email Domains to start a new window
Generation failed or timed out	Check your internet connection and try again. If the issue persists, contact Adapty support

Learn more

• Collect user emails: Strategies for getting email coverage if your app doesn’t collect them yet.
• Set up your sending domain: DNS record details, warm-up tiers, and troubleshooting.
• Set up checkout: Checkout funnel anatomy and personalization.
• Campaign analytics: Track delivery, engagement, and revenue.
• A/B testing: Test multiple sequence versions.