Follow the steps in the article to run the Growth Autopilot analysis and generate a growth plan.

If you already generated a growth plan, click the Analysis results tab to view the reports.

Paywall Analysis

Select a paywall for analysis

1. Open the A/B tests page and click the Get Growth plan button.

   

2. On the Paywall Diagnostic page, select a Placement and Paywall from the dropdowns. Adapty pre-selects the highest-revenue placement and its top paywall. To analyze a different paywall, change the placement first.

   

3. Upload a screenshot. The Growth Autopilot needs a screenshot to analyze your paywall design and content.

4. Review the paywall’s active products. Product cards on the right display each product’s subscription duration, price, and trial period.

5. Click Confirm & Analyze to proceed. Adapty analyzes your paywall and displays the diagnostic report.

Paywall analysis report

After you select a paywall and upload a screenshot, Adapty analyzes your paywall for established design patterns, highlighting both good choices and improvement opportunities.

What’s working well

This section highlights your use of established patterns that maximize conversion. For example: a visible savings badge, a prominent user review section, or clear subscription breakdowns.

What to fix on your paywall

Adapty groups its recommendations into two categories:

• Benchmarked recommendations: Data-driven suggestions based on top-performing apps in your category. Each recommendation includes a benchmark stat (for example, “Used by 72% of top-performing Education apps”) and a description of what to change.
• Visual analysis recommendations: AI-generated suggestions based on your paywall screenshot. These include: copy improvements, layout changes, and more.

Click Get Market Insights to proceed.

Market and Competitor analysis

The Market Insights analysis compares your app’s pricing and conversion metrics to its competitors and the industry average. The comparisons are country-specific. To provide a benchmark, Adapty aggregates and analyzes data from App Store apps in your subcategory and country. it’s not publicly available elsewhere.

Select competitors

Select up to 5 competitors for the comparison.

Adapty will pick 5 automatically, and suggest 5 more. You can manually add apps with an App Store link. For better results, select apps with higher MRR than yours.

Click Generate report to confirm the list, and wait for the analysis to finish.

Select a country

Use the Country dropdown to select one of your top countries for a detailed analysis.

Revenue distribution

This revenue distribution chart shows which countries your revenue comes from, with percentage breakdowns. It highlights your top 5 countries, which are the focus of the rest of the analysis.

Competitor pricing

The competitor pricing table compares the paywall’s subscription prices to those of your competitors in the selected country. It includes separate columns for each subscription duration.

Conversion funnel

The chart shows your conversion rates — Views-to-Trial, Trial-to-Paid, and Views-to-Paid — next to the averages for similar apps.

Revenue distribution by duration

This chart shows which subscription durations contribute the most to your revenue, compared to the industry average. If your revenue is heavily skewed towards one duration, it may indicate an opportunity to optimize your pricing strategy.

Next Steps

Read the Manage and execute your growth plan article to learn how to run A/B tests based on the analysis results.

You can always view the results of your analysis from the Growth Plan page. Simply click the Analysis Results tab.