Integrate FunnelFox with Adapty UA

FunnelFox is a platform for building web2app funnels that lets you acquire and charge users outside the App Store — bypassing its fee and other restrictions.

Once connected, FunnelFox sends transaction events to Adapty UA, giving you a complete attribution path from web touchpoint to paying subscriber.

To set up the integration, link one or more FunnelFox projects to your Adapty app using a Project ID.

How it works

When a user completes a purchase in your FunnelFox funnel, FunnelFox sends the transaction event to Adapty UA. Adapty uses the Project ID to identify which app the transaction belongs to. The event is then stored and appears in your UA analytics.

Each transaction includes:

  • Subscription lifecycle event: started, renewed, cancelled, trial converted, refunded, and more
  • Attribution data: campaign, adset, and ad identifiers; UTM parameters; platform click IDs (fbclid, ttclid, gclid)
  • Funnel and experiment data: FunnelFox funnel name and experiment name, so you can compare A/B test variants

Adapty automatically determines the channel (Facebook, TikTok, Google, or organic) from the click ID in the transaction. You don’t configure this manually.

FunnelFox transactions use the first paid date as the cohort date instead of the install date, since web purchases have no app install event.

Configure integration

Step 1. Get your Project ID in FunnelFox

  1. In your FunnelFox dashboard, click Settings in the left sidebar.
  2. In the Project info section, copy the ID value.
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Step 2. Add the project in Adapty UA

  1. In Adapty UA, go to Integrations > FunnelFox.
  2. Paste the Project ID you copied from FunnelFox.
  3. Click Save.

To connect additional FunnelFox projects, click Add project and repeat both steps for each additional project.

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