What shipped in Q1: a Developer CLI for scriptable setup, Autopilot geo-pricing across 5 markets, Apple Ads Market Intelligence, and Adapty UA attribution — less manual work across the board.
Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty.
Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams.
45% of users delete apps within 24 hours. Learn how smarter onboarding, better permission timing, and clear value messaging reduce day-1 churn.
Entertainment apps average $0.59 install LTV and 19.1% trial-to-paid conversion — the lowest of any category. Here's what the data says about pricing, trials, and Android.
How to sell an app in 2026? Learn expert tips, breaking down what boosts your app's valuation and what buyers look for in a deal.
The subscription growth newsletter
What Adapty shipped in Q1 2026: the features that change how you grow
Two revenue numbers, one dashboard: why cohort and cash-flow revenue will never match
Your onboarding is never finished — here's how high-performing teams treat it
Why 45% of users delete your app in 24 hours — and how onboarding can save you
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Productivity apps leads all categories at $46.97 average LTV — but direct buyers outperform trial users by $7.82. 2026 benchmarks for pricing, conversion, and retention from $3B in subscription revenue.
Explore the top 5 advanced subscription metrics essential for mobile app success, and learn how to optimize your strategies for better user engagement and revenue growth.
Health & Fitness apps leads all categories with $1.21 install LTV. 2026 benchmarks on pricing, trials, conversion, and plan mix — based on $3B in subscription revenue.
Your churn rate changes based on plan type, trial vs. direct, and category. Data from 16,000+ apps shows how to read each dimension correctly.
Weekly subscription plans now generate 55.5% of all app revenue. But the right subscription plan type depends on your category. Data from 16,000+ apps.
95% of subscription revenue goes to the top 10% of apps. Data from 16,000+ apps reveals the 3 myths holding most subscription apps back in 2026.
